Maximising efficiency in marketing your small business and brand

I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand

Building a valuable online asset such as a YouTube channel

I receive a lot of requests from YouTube commenters to make videos about particular topics. Some of the requests are so precise and specific that it is clear they want me to make a video which is of interest to them and their situation but will probably not have much wider interest. I don’t bother… Continue reading Building a valuable online asset such as a YouTube channel

The 2 most important tools in the development of my business

I was just thinking this morning about the two most important tools in the growth of my solicitor’s practice since I qualified and started my practice in 2011. I cannot separate them because there is an element of chicken and egg about them. But the two most instrumental tools or spheres of activity have been… Continue reading The 2 most important tools in the development of my business

I reached 14,002 YouTube subscribers yesterday

I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday

Soft launching my online shares course

I am engaged, at the moment, in what I understand is a “soft launch” of my online shares course, “Investing in Shares for Maximum Returns“. The way that I use social media in my business and personal branding makes the use of a soft launch the ideal way to go from my perspective. I do… Continue reading Soft launching my online shares course

Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice

I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority  are of limited value, but there are some notable exceptions. And within those exceptions you need to apply a certain personalised filter to extract value for your particular circumstances. Let me give you one example.  Today I… Continue reading Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice

Substance over form in your marketing-the value of authenticity and choosing cattle over hat

I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of… Continue reading Substance over form in your marketing-the value of authenticity and choosing cattle over hat

Digital Panhandling Is Not a Marketing Strategy

If you are running your own small business and it is heavily dependent on spamming your friends on the various social media platforms to buy your stuff you probably don’t have a real business. You almost certainly need to reconsider your marketing strategy, assuming one was generous enough to consider such unwanted, uninvited interruptions online… Continue reading Digital Panhandling Is Not a Marketing Strategy

“The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”-Update in the Pipeline

I was delighted when I checked the latest reviews of my books for sale on Amazon and Kindle. Reviews, especially bad ones, can break a book’s life; no reviews at all are not helpful either and it is challenging to get readers to leave a review. I have 6 titles for sale which can be… Continue reading “The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”-Update in the Pipeline