Tag: tiktok video

The ability of TikTok, and video, to create connection

I have a decent following on TikTok-over 33,000 followers/fans. I publish my videos on the platform as part of my overall video distribution strategy but do not make anything specifically for TikTok. I do not answer questions, either, as there are far too many. Most people would probably give a lot of money for the… Continue reading The ability of TikTok, and video, to create connection

My First TikTok Live

I did my first TikTok live yesterday at around 11 am. It went well, a good crowd showed up and there were lots of questions which I tried to answer. I gained a little over 60 new followers/fans so that was a good outcome. I have also received a few email questions from persons who… Continue reading My First TikTok Live

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views, 1,421 likes, 221 comments, and 182 shares. By any metric that is an excellent return on the piece of content. It is a video about a judge threatening to jail a father over his failure to pay child… Continue reading I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

Why I don’t answer questions on TikTok

When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok

Why I am uninstalling the TikTok app from my phone

I am going to uninstall the TikTok app from my phone. Before I explain why let me tell you I will continue to upload content to TikTok and exploit it for the purposes of my business. I have written before about TikTok and the rapid growth in the number of fans/followers since I began uploading… Continue reading Why I am uninstalling the TikTok app from my phone

Ignoring the phenomenon of TikTok would be a massive mistake for any small business owner

It has taken me over 10 years to get to 15,000 subscribers on my YouTube channel. But it has only taken 3 months to gain over 19,000 fans/followers on TikTok. Yes, the quality of engagement and support between the different platforms is different. The fans/subscribers on YouTube are probably more committed and supportive of me… Continue reading Ignoring the phenomenon of TikTok would be a massive mistake for any small business owner

TikTok early mover advantage

Since I uploaded my first few short videos around Christmastime 2021 I have been astounded by the growth of my TikTok channel. The numbers of likes, comments, new fans/followers I have seen has been amazing. And now with the opportunity to upload 10 minute videos the opportunity for a guy like me is mindboggling. When… Continue reading TikTok early mover advantage

YouTube shorts and short form vertical video

I started uploading some YouTube shorts a few weeks ago. A YouTube short is a video that is shot in vertical format and is 60 seconds or less in length. YouTube, I had been reading online, were pushing shorts and Instagram were pushing Reels because they were concerned about the growth of TikTok. Since I… Continue reading YouTube shorts and short form vertical video

Short form video and more efficient small business marketing

I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently.      Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing