Category: Storytelling

Storytelling-the final part in the communication jigsaw

The final part in the jigsaw of superb communication is storytelling. Remember, communication starts with a paradigm shift of recognising that communication is not about what you want to say, but about what your audience, no matter how large or small, needs to hear. To ascertain what they need to hear you engage in active,… Continue reading Storytelling-the final part in the communication jigsaw

Persuasion-the fundamentals

Persuasion is not about manipulation. It is about leading the other to arrive at a decision which they recognise as beneficial for them, or at least the right decision in the circumstances. Aristotle wrote a seminal work about persuasion and identified three elements to persuade: I have written previously about Aristotle and persuasion.

I have been amazed by the service from DJI getting a replacement drone

I availed of the DJI insurance scheme last week and have been bowled over by the service from DJI. The first drone I bought was lost in the river Boyne in December 2022. When I bought a replacement, I also availed of the DJI insurance cover scheme. This gives me two replacement drones in a… Continue reading I have been amazed by the service from DJI getting a replacement drone

Crashing my drone and recognising the story opportunity

I wrote a few short weeks ago about buying a drone. I then published a video on my YouTube channel covering the same topic. But no sooner had I hit the publish button when I crashed and lost the drone in the River Boyne. I wrote about this yesterday on this blog. I was tremendously… Continue reading Crashing my drone and recognising the story opportunity

Vlogging and storytelling

I’m fascinated with this idea of making better vlogs using storytelling. Finding a story that is interesting or entertaining or which will hook and retain a viewer in one’s ordinary, everyday life. There must be a story, no matter how trivial or apparently inconsequential. And I want it to have 3 acts, as in the… Continue reading Vlogging and storytelling

Learning a new skill: video editing to tell better stories

I watched a few videos on YouTube at the weekend about editing videos. Basic stuff but important, too. How to set up the task of editing when you are trying to bring together a large number of clips from a particular activity or day. What is the starting point, the first step? How to tell… Continue reading Learning a new skill: video editing to tell better stories