The final part in the jigsaw of superb communication is storytelling. Remember, communication starts with a paradigm shift of recognising that communication is not about what you want to say, but about what your audience, no matter how large or small, needs to hear. To ascertain what they need to hear you engage in active,… Continue reading Storytelling-the final part in the communication jigsaw
Category: Storytelling
Persuasion-the fundamentals
Persuasion is not about manipulation. It is about leading the other to arrive at a decision which they recognise as beneficial for them, or at least the right decision in the circumstances. Aristotle wrote a seminal work about persuasion and identified three elements to persuade: I have written previously about Aristotle and persuasion.
I have been amazed by the service from DJI getting a replacement drone
I availed of the DJI insurance scheme last week and have been bowled over by the service from DJI. The first drone I bought was lost in the river Boyne in December 2022. When I bought a replacement, I also availed of the DJI insurance cover scheme. This gives me two replacement drones in a… Continue reading I have been amazed by the service from DJI getting a replacement drone
Crashing my drone and recognising the story opportunity
I wrote a few short weeks ago about buying a drone. I then published a video on my YouTube channel covering the same topic. But no sooner had I hit the publish button when I crashed and lost the drone in the River Boyne. I wrote about this yesterday on this blog. I was tremendously… Continue reading Crashing my drone and recognising the story opportunity
Vlogging and storytelling
I’m fascinated with this idea of making better vlogs using storytelling. Finding a story that is interesting or entertaining or which will hook and retain a viewer in one’s ordinary, everyday life. There must be a story, no matter how trivial or apparently inconsequential. And I want it to have 3 acts, as in the… Continue reading Vlogging and storytelling
A day in the life type vlog
I am doing a “day in the life” type vlog today. I am interested in the whole area of vlogging and creating content out of the daily happenings in life. Regardless of whether that is my life or somebody else’s I am fascinated by the idea of building brand, building relationships out of the mundane,… Continue reading A day in the life type vlog
Making better stories
I wrote a blog post yesterday about buying a drone. I took it out and made the first short video: just a drone shot of around our house. I like making videos and intend growing my YouTube channel as much as possible. But I have thought, too, about the business case for my drone purchase.… Continue reading Making better stories
How to tell an engaging story
I’m a firm believer in the power of stories. Stories are vitally important tools which allow you to build a brand, spread an idea, persuade, influence, build a tribe, sell, grow a business. And much more. But telling stories is not as easy as it might at first appear. For a story to engage a… Continue reading How to tell an engaging story
Learning a new skill: video editing to tell better stories
I watched a few videos on YouTube at the weekend about editing videos. Basic stuff but important, too. How to set up the task of editing when you are trying to bring together a large number of clips from a particular activity or day. What is the starting point, the first step? How to tell… Continue reading Learning a new skill: video editing to tell better stories
Sorrento, day 1 of annual leave and biblical rain
Day 1 of my annual leave in Sorrento was a difficult one weather wise. It bucketed down with rain for the entire day, and the worst part is the forecast for every day this week is more of the same. I only take one week’s holidays in a year so this is a bit of… Continue reading Sorrento, day 1 of annual leave and biblical rain