The powerful tool of story in your small business marketing

I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable. At its simplest a story needs three things: a character a goal/desire obstacles You could get more specific and granular but if you only remember these three things about story… Continue reading The powerful tool of story in your small business marketing

The Most Powerful Tool to Persuade (No, It’s Not the Data)

The older I get the more I recognise the power of story and storytelling. Take a look at the world in the last few years and the stories that were successfully told: The story Trump told the blue collar workers in the ‘rustbelt’ states in the US during the 2016 presidential election The story Boris… Continue reading The Most Powerful Tool to Persuade (No, It’s Not the Data)

Feeding the Birds-a 5 Minute Story Out of the Ordinary

Using story is one of the most effective ways of communicating and persuading. A story can be as short as 3 seconds, or as long as a lifetime. The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a… Continue reading Feeding the Birds-a 5 Minute Story Out of the Ordinary