Guarding against trying to do too much on social media sites

It never ceases to amaze me. I am referring to the failure of small business owners, entrepreneurs, sole traders, sole practitioners, one man or woman bands to tap into the power of social media to grow their business. But it is easy to fall into a trap at the other end of the scale, too.… Continue reading Guarding against trying to do too much on social media sites

Why I don’t answer questions on TikTok

When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok

Understanding the environment in which your small business operates

Instagram is a powerful social media tool for business development and growth. There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend… Continue reading Understanding the environment in which your small business operates

Your social media marketing-you must study the analytics and insights and iterate

I spend a great deal of time on social media marketing. I engage in a constant, ongoing process of studying what is working, what is not working, experimenting, tweaking on the various social media sites that I focus on (YouTube, Instagram, Facebook). Studying the insights, analytics and metrics from the social media platform will always… Continue reading Your social media marketing-you must study the analytics and insights and iterate

The qualitative difference between social media sites for small business growth

There is a qualitative difference between social media sites when you are looking to generate leads and clients. My experience is that YouTube, Instagram, Facebook, LinkedIn are the best sites when it comes to lead and client generation. I have grown a massive following in a short space of time on TikTok but the platform… Continue reading The qualitative difference between social media sites for small business growth

Instagram marketing-the different types of content required

I should reach 10,000 followers on Instagram this week. In fact, it might even happen today as I have 9,997 followers as I write this. I did a little bit of research at the weekend to try to ascertain what type of content I should be sharing in Stories, Reels, Feed, IG video as the… Continue reading Instagram marketing-the different types of content required

Why I am uninstalling the TikTok app from my phone

I am going to uninstall the TikTok app from my phone. Before I explain why let me tell you I will continue to upload content to TikTok and exploit it for the purposes of my business. I have written before about TikTok and the rapid growth in the number of fans/followers since I began uploading… Continue reading Why I am uninstalling the TikTok app from my phone

Social media comments-resisting the urge to respond

Many of the comments posted on my social media posts, including video on YouTube, are pure drivel. No basis in any rational thought, not a particle of common sense or rational, responsible thinking. I ignore them. I simply do not respond. I believe this is the best way to deal with them for I cannot… Continue reading Social media comments-resisting the urge to respond

Ignoring the phenomenon of TikTok would be a massive mistake for any small business owner

It has taken me over 10 years to get to 15,000 subscribers on my YouTube channel. But it has only taken 3 months to gain over 19,000 fans/followers on TikTok. Yes, the quality of engagement and support between the different platforms is different. The fans/subscribers on YouTube are probably more committed and supportive of me… Continue reading Ignoring the phenomenon of TikTok would be a massive mistake for any small business owner

Reducing my social media activity-a secret fantasy

Sometimes I am tempted to quit social media altogether. It would be a huge change for me. And perhaps an act of self-immolation from the perspective of my business, my solicitor’s practice. Or would my websites and blogs, together with my YouTube channel, continue to sustain and aid with the growth of my practice? There… Continue reading Reducing my social media activity-a secret fantasy