Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing

My YouTube poll for content direction Part 2

The latest figures in my YouTube poll are as follows: Videos about law: 53% Videos about small business: 17% Vlogs: 10% Commentary/topical/political: 20% I will continue to monitor the poll results but there appears to be a clear, consistent trend to which I will have to pay close attention. Let’s wait and see for now,… Continue reading My YouTube poll for content direction Part 2

Facebook trounces Twitter for business development and brand building

Facebook never ceases to amaze me as a place to promote my business and brand. The number of Facebook users who engage with what I post on the platform, including commenting on and sharing my posts, is remarkable. If you compare it to Twitter, for example, there is no comparison. Facebook wins hands down. Yet… Continue reading Facebook trounces Twitter for business development and brand building

A lesson for small business owners from the hubris and vitriol of Paddy Cosgrave

The haemorrhaging of important attendees from the upcoming Paddy Cosgrave Web Summit event in Portugal is giving a great many people a great deal of pleasure. Anyone who has read Paddy Cosgrave’s tweets/posts on his Twitter account over the last few years would have seen a level of hubris and vitriol that was hard to… Continue reading A lesson for small business owners from the hubris and vitriol of Paddy Cosgrave

The key to growth on Twitter

After a good deal of research from a number of different sources over a good period of time I have come to the conclusion that growth on Twitter is based not on the content you share but the degree to which you engage and reply to other conversations on the platform. In the early stages… Continue reading The key to growth on Twitter

Which (if any) social media sites are effective for your business?

There is a lot to be said for any small business owner concentrating on the social media platform(s) that are right for their business. This will depend on three factors: An enormous amount of time can be spent flogging a dead horse in this regard. But finding the right channel is a valuable use of… Continue reading Which (if any) social media sites are effective for your business?