I don’t care how many people say they are not affected by online negative comments, I do not believe them. My view is that no matter how hard you try to ignore negative comments and criticism online they do get to you. One way or another. The drip, drip effect, and the unexpected and unpredicted… Continue reading The effect of negative online comments
Category: Social Media Marketing
It’s not about you
One of the most common mistakes I see being made by the solo entrepreneur/small business owner is failing to understand that it is not about them, it is about the viewer/listener/reader/potential client. They make a video or blog post or social media post, for example, and it is focused on them, their situation or their… Continue reading It’s not about you
Getting referrals-cream on the cake
Getting referrals was never a central part of my marketing strategy from when I first set up my solicitor’s practice. The reason, of course, is when you are starting out you must get clients from a cold start and cannot depend on referrals if nobody has used your services in the past. Yes, it is… Continue reading Getting referrals-cream on the cake
Niches, sub niches in the legal profession and social media marketing
The solicitor’s profession covers such a wide range of activity that I am convinced you could make a fine living from specialising in any number of small niches, provided you know how to do social media marketing. From employment law to family to criminal to wills and trusts to property to adverse possession to personal… Continue reading Niches, sub niches in the legal profession and social media marketing
Deleting comments-no apology
My videos on YouTube, TikTok, Facebook and elsewhere generate a huge amount of comments. Most of the comments are genuine insofar as they are an expression of opinion on the topic I have covered in the video. Whether the opinions agree with mine or not, I don’t care, quite frankly. However, a small minority of… Continue reading Deleting comments-no apology
This platform is growing quietly and working hard for me and my business
Up to recently the average number of plays per episode of my podcast, the Irish Law and Small Business Podcast, on Spotify alone was 81 plays per episode. When you consider that I have published 466 episodes to date the figure of 81 plays per episode is pretty good. But now the average number of… Continue reading This platform is growing quietly and working hard for me and my business
I reached 50,000 followers on TikTok yesterday
I reached 50,000 followers on TikTok yesterday. Of all the social media platforms on which I maintain a presence TikTok has been the most explosive in terms of growth. In fact, I think it is the most recent social media site on which I opened an account. I have got quite a lot of business… Continue reading I reached 50,000 followers on TikTok yesterday
Doing social media my way
I do social media my way, not the way the social media companies want me to do it. For example, I have 48,000 followers on TikTok. Yet I follow nobody, rarely reply to comments, and do not answer questions or direct messages. I have a large number of followers/fans on Facebook and YouTube and reply… Continue reading Doing social media my way
Another reminder of the power of fascination in marketing
I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing
I used to care about Twitter/X
I used to care about Twitter, and how many followers I had, impressions per post, likes, mentions etc. Now? I could not care less. It has little or no value for me and, I suspect, most small business owners. The game has moved on significantly in the last few years and has changed. TikTok, Instagram,… Continue reading I used to care about Twitter/X