The power of social media to influence and mislead 

We watched a Netflix documentary last night about an Australian woman (Belle something) who has been described as the biggest scammer on Instagram. She fooled a lot of people into believing she was diagnosed with malignant cancer but cured herself by abandoning conventional medicine and eating healthy foods. And, of course, she developed an app… Continue reading The power of social media to influence and mislead 

Why waste your time with reply videos on TikTok?

Many people ask me why I waste my time doing reply videos to commenters on TikTok. The simple reason is that the strategy drives clients to my office. For every person who criticises me or my reply video there are multiples of that number contacting me privately and thanking me for giving them a voice,… Continue reading Why waste your time with reply videos on TikTok?

Negative comments as a good metric of successful messaging

The more successful you are on social media the more negative comments are directed at you. Initially it is a bit of a shock, especially if you have never stuck your head above the parapet before. But you do get used to it and you see them as simply good indicators that what you are… Continue reading Negative comments as a good metric of successful messaging

Developing the skill of ignoring comments

I am a firm believer in a person’s ability to acquire a new skill through practice, repetition and assiduous application of one’s mind and energy. Thus, I believe I have become better at ignoring comments online on sites like YouTube, TikTok and elsewhere. I have more work to do to truly become bullet proof from… Continue reading Developing the skill of ignoring comments

Giving out the smoke on TikTok

I am having a great deal of fun at the moment doing reply videos to comments on my TikTok page. I am actually saying what is on my mind and giving out the smoke, to put it euphemistically. All sorts of topics such as Simeon Burke’s failure to secure a training Master, gender recognition, homophobia… Continue reading Giving out the smoke on TikTok

I reached 35,000 YouTube subscribers yesterday

I reached 35,000 YouTube subscribers over the weekend. This is a metric that I keep a close eye on, and I admit to taking some pride in reaching this figure. Leaving aside the pride, however, my YouTube channel has played such a pivotal role in the growth of my solicitor’s practice and my personal brand… Continue reading I reached 35,000 YouTube subscribers yesterday

The effect of negative online comments

I don’t care how many people say they are not affected by online negative comments, I do not believe them. My view is that no matter how hard you try to ignore negative comments and criticism online they do get to you. One way or another. The drip, drip effect, and the unexpected and unpredicted… Continue reading The effect of negative online comments

Getting referrals-cream on the cake

Getting referrals was never a central part of my marketing strategy from when I first set up my solicitor’s practice. The reason, of course, is when you are starting out you must get clients from a cold start and cannot depend on referrals if nobody has used your services in the past. Yes, it is… Continue reading Getting referrals-cream on the cake