Facebook trounces Twitter for business development and brand building

Facebook never ceases to amaze me as a place to promote my business and brand. The number of Facebook users who engage with what I post on the platform, including commenting on and sharing my posts, is remarkable. If you compare it to Twitter, for example, there is no comparison. Facebook wins hands down. Yet… Continue reading Facebook trounces Twitter for business development and brand building

A lesson for small business owners from the hubris and vitriol of Paddy Cosgrave

The haemorrhaging of important attendees from the upcoming Paddy Cosgrave Web Summit event in Portugal is giving a great many people a great deal of pleasure. Anyone who has read Paddy Cosgrave’s tweets/posts on his Twitter account over the last few years would have seen a level of hubris and vitriol that was hard to… Continue reading A lesson for small business owners from the hubris and vitriol of Paddy Cosgrave

The key to growth on Twitter

After a good deal of research from a number of different sources over a good period of time I have come to the conclusion that growth on Twitter is based not on the content you share but the degree to which you engage and reply to other conversations on the platform. In the early stages… Continue reading The key to growth on Twitter

Which (if any) social media sites are effective for your business?

There is a lot to be said for any small business owner concentrating on the social media platform(s) that are right for their business. This will depend on three factors: An enormous amount of time can be spent flogging a dead horse in this regard. But finding the right channel is a valuable use of… Continue reading Which (if any) social media sites are effective for your business?

If I was starting my solicitor’s practice now

If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos. It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera. I would make it… Continue reading If I was starting my solicitor’s practice now

Facebook beats Instagram like a rented mule

Over the last few months, I have discovered, and written about, how powerful and influential Facebook remains for anyone trying to promote their business or brand. Facebook is significantly underrated and overlooked because it is not new or recent or perceived as hot. But the fact of the matter is Facebook is still one of… Continue reading Facebook beats Instagram like a rented mule

My copycat Instagram accounts

My Instagram account has been the target of scammers in the last few months. The scammer sets up an account with a home page that looks like mine and contacts Instagram users with offers of a second income or massive profits from cryptocurrency. I get lots of direct messages every day from people contacting me… Continue reading My copycat Instagram accounts