We watched a Netflix documentary last night about an Australian woman (Belle something) who has been described as the biggest scammer on Instagram. She fooled a lot of people into believing she was diagnosed with malignant cancer but cured herself by abandoning conventional medicine and eating healthy foods. And, of course, she developed an app… Continue reading The power of social media to influence and mislead
Category: Social Media Marketing
Why waste your time with reply videos on TikTok?
Many people ask me why I waste my time doing reply videos to commenters on TikTok. The simple reason is that the strategy drives clients to my office. For every person who criticises me or my reply video there are multiples of that number contacting me privately and thanking me for giving them a voice,… Continue reading Why waste your time with reply videos on TikTok?
Negative comments as a good metric of successful messaging
The more successful you are on social media the more negative comments are directed at you. Initially it is a bit of a shock, especially if you have never stuck your head above the parapet before. But you do get used to it and you see them as simply good indicators that what you are… Continue reading Negative comments as a good metric of successful messaging
Developing the skill of ignoring comments
I am a firm believer in a person’s ability to acquire a new skill through practice, repetition and assiduous application of one’s mind and energy. Thus, I believe I have become better at ignoring comments online on sites like YouTube, TikTok and elsewhere. I have more work to do to truly become bullet proof from… Continue reading Developing the skill of ignoring comments
Giving out the smoke on TikTok
I am having a great deal of fun at the moment doing reply videos to comments on my TikTok page. I am actually saying what is on my mind and giving out the smoke, to put it euphemistically. All sorts of topics such as Simeon Burke’s failure to secure a training Master, gender recognition, homophobia… Continue reading Giving out the smoke on TikTok
Different views of involvement in social media
If you are involved in social media marketing as part of your business, or to build your own brand, you need to be mindful of the people close to you. They may have a diametrically opposed view to yours when it comes to social media marketing. It is easy to forget or overlook this and… Continue reading Different views of involvement in social media
I reached 35,000 YouTube subscribers yesterday
I reached 35,000 YouTube subscribers over the weekend. This is a metric that I keep a close eye on, and I admit to taking some pride in reaching this figure. Leaving aside the pride, however, my YouTube channel has played such a pivotal role in the growth of my solicitor’s practice and my personal brand… Continue reading I reached 35,000 YouTube subscribers yesterday
The effect of negative online comments
I don’t care how many people say they are not affected by online negative comments, I do not believe them. My view is that no matter how hard you try to ignore negative comments and criticism online they do get to you. One way or another. The drip, drip effect, and the unexpected and unpredicted… Continue reading The effect of negative online comments
It’s not about you
One of the most common mistakes I see being made by the solo entrepreneur/small business owner is failing to understand that it is not about them, it is about the viewer/listener/reader/potential client. They make a video or blog post or social media post, for example, and it is focused on them, their situation or their… Continue reading It’s not about you
Getting referrals-cream on the cake
Getting referrals was never a central part of my marketing strategy from when I first set up my solicitor’s practice. The reason, of course, is when you are starting out you must get clients from a cold start and cannot depend on referrals if nobody has used your services in the past. Yes, it is… Continue reading Getting referrals-cream on the cake