I reached 50,000 followers on TikTok yesterday. Of all the social media platforms on which I maintain a presence TikTok has been the most explosive in terms of growth. In fact, I think it is the most recent social media site on which I opened an account. I have got quite a lot of business… Continue reading I reached 50,000 followers on TikTok yesterday
Category: Social Media Marketing
Doing social media my way
I do social media my way, not the way the social media companies want me to do it. For example, I have 48,000 followers on TikTok. Yet I follow nobody, rarely reply to comments, and do not answer questions or direct messages. I have a large number of followers/fans on Facebook and YouTube and reply… Continue reading Doing social media my way
Another reminder of the power of fascination in marketing
I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing
I used to care about Twitter/X
I used to care about Twitter, and how many followers I had, impressions per post, likes, mentions etc. Now? I could not care less. It has little or no value for me and, I suspect, most small business owners. The game has moved on significantly in the last few years and has changed. TikTok, Instagram,… Continue reading I used to care about Twitter/X
My YouTube poll for content direction Part 2
The latest figures in my YouTube poll are as follows: Videos about law: 53% Videos about small business: 17% Vlogs: 10% Commentary/topical/political: 20% I will continue to monitor the poll results but there appears to be a clear, consistent trend to which I will have to pay close attention. Let’s wait and see for now,… Continue reading My YouTube poll for content direction Part 2
You’re doing TikTok wrong
A guy told me I was doing TikTok wrong yesterday. He had, when I looked at his profile, a handful of followers-less than 100. I have over 40,000 followers on the platform. And get a shed load of queries and business from TikTok. What he meant, however, is he wanted me to give an opinion… Continue reading You’re doing TikTok wrong
TikTok reply videos
I did my first TikTok reply videos this week. I did two one day during lunchtime. These reply videos are simply short videos replying to a comment from a previous video of mine. It is incredibly easy to do them, and they are an excellent way to generate further content for my channel and grow… Continue reading TikTok reply videos
Facebook trounces Twitter for business development and brand building
Facebook never ceases to amaze me as a place to promote my business and brand. The number of Facebook users who engage with what I post on the platform, including commenting on and sharing my posts, is remarkable. If you compare it to Twitter, for example, there is no comparison. Facebook wins hands down. Yet… Continue reading Facebook trounces Twitter for business development and brand building
A lesson for small business owners from the hubris and vitriol of Paddy Cosgrave
The haemorrhaging of important attendees from the upcoming Paddy Cosgrave Web Summit event in Portugal is giving a great many people a great deal of pleasure. Anyone who has read Paddy Cosgrave’s tweets/posts on his Twitter account over the last few years would have seen a level of hubris and vitriol that was hard to… Continue reading A lesson for small business owners from the hubris and vitriol of Paddy Cosgrave
The key to growth on Twitter
After a good deal of research from a number of different sources over a good period of time I have come to the conclusion that growth on Twitter is based not on the content you share but the degree to which you engage and reply to other conversations on the platform. In the early stages… Continue reading The key to growth on Twitter