Maximising efficiency in marketing your small business and brand

I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand

Building a valuable online asset such as a YouTube channel

I receive a lot of requests from YouTube commenters to make videos about particular topics. Some of the requests are so precise and specific that it is clear they want me to make a video which is of interest to them and their situation but will probably not have much wider interest. I don’t bother… Continue reading Building a valuable online asset such as a YouTube channel

Online courses on the Teachable platform-a throwaway remark prompts a change of direction

I watched a video yesterday from one of the few persons I hold in high regard and trust when it comes to online/digital marketing: Ian Brodie. It was part of a series of videos he has done about creating and selling your own online course, regardless of what industry you are in. Ian’s content is… Continue reading Online courses on the Teachable platform-a throwaway remark prompts a change of direction

Your social media marketing-you must study the analytics and insights and iterate

I spend a great deal of time on social media marketing. I engage in a constant, ongoing process of studying what is working, what is not working, experimenting, tweaking on the various social media sites that I focus on (YouTube, Instagram, Facebook). Studying the insights, analytics and metrics from the social media platform will always… Continue reading Your social media marketing-you must study the analytics and insights and iterate

The qualitative difference between social media sites for small business growth

There is a qualitative difference between social media sites when you are looking to generate leads and clients. My experience is that YouTube, Instagram, Facebook, LinkedIn are the best sites when it comes to lead and client generation. I have grown a massive following in a short space of time on TikTok but the platform… Continue reading The qualitative difference between social media sites for small business growth

300 audiobook sales-a small milestone

Do you know the way you come across announcements on LinkedIn along the lines of, “I am delighted to announce that I am taking up a new position in XYZ limited”? I have never had the pleasure of making such an announcement as I have always been self-employed. But I am delighted to be notified… Continue reading 300 audiobook sales-a small milestone

My geographical spread of conveyances-how has this happened?

I have managed to achieve a wide geographical spread of conveyances in the last while. I have been entrusted with instructions in property transactions in Cork, Kerry, Dublin, Mayo, along with more local property sales and purchases in Meath, Kildare, Westmeath, Offaly. All of these more remote, far-flung properties come from my YouTube channel. Starting… Continue reading My geographical spread of conveyances-how has this happened?

The curse of knowledge, and the great opportunity that presents itself

I was contacted by a client of mine recently who was interested in buying a retail unit for his professional practice. He was confused about what was actually being offered for sale, however, and asked me a number of questions about it. The questions appeared to me to be stupid questions. As far as I… Continue reading The curse of knowledge, and the great opportunity that presents itself