I sold 30 books last month (April 2024). The breakdown was 20 Kindle/paperbacks and 10 audiobooks on Amazon’s Audible platform. It was just an average month with no sales promotions or advertising whatsoever. I must admit I get a good kick out consistent book sales, week in week out, for years now. I do not… Continue reading Book sales last month (and the quiet satisfaction)
Category: Digital Marketing
Making ‘average’ but ‘sleeper’ videos
I published two videos over the last 2 days on Easter Saturday and Easter Sunday. The first one was about a developer suing a planning objector for the return of €20,000 and damages in respect of a planning application of the developers. I knew before I published this video that it would perform well and… Continue reading Making ‘average’ but ‘sleeper’ videos
Doing social media my way
I do social media my way, not the way the social media companies want me to do it. For example, I have 48,000 followers on TikTok. Yet I follow nobody, rarely reply to comments, and do not answer questions or direct messages. I have a large number of followers/fans on Facebook and YouTube and reply… Continue reading Doing social media my way
Why vlog?
Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?
Small business owners should avoid over dependence on 3rd parties for their online presence
Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence
Monetising my YouTube channel with Patreon or YouTube membership
I often think about using Patreon or YouTube membership to provide an income stream from my YouTube channel. I have looked into both to see which is better, more advisable and what are the differences. It would be a big step for me, however, to put some sort of barrier or friction around my YouTube… Continue reading Monetising my YouTube channel with Patreon or YouTube membership
Ignoring comments-the rationale
I am generating so many comments on so many platforms with some of my videos now that the best thing to do is ignore them. Good or bad, just ignore them. You could get bogged down and distracted by negative comments, and falsely emboldened by positive, fawning ones, that the best strategy is probably to… Continue reading Ignoring comments-the rationale
I worked hard for 10 years building these email marketing lists
I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists
How to build stronger connections
If you are a small business owner or entrepreneur who wants to build a stronger sense of connection with those you seek to serve there is an easy, powerfully effective tactic. Share a little bit of your real self with your audience. I don’t know how many times at this stage people who have come… Continue reading How to build stronger connections
A surprising trend in YouTube viewing habits
Some top executive in YouTube has made a lot of noise recently about a surprising trend to do with YouTube. A surprisingly large, and increasing, number of people are watching YouTube videos on their televisions. Not on computers or smart phones or iPad devices but on their home tv. In fact, nearly half (45% of… Continue reading A surprising trend in YouTube viewing habits