Why vlog?

Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?

Small business owners should avoid over dependence on 3rd parties for their online presence

Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence

Monetising my YouTube channel with Patreon or YouTube membership

I often think about using Patreon or YouTube membership to provide an income stream from my YouTube channel. I have looked into both to see which is better, more advisable and what are the differences. It would be a big step for me, however, to put some sort of barrier or friction around my YouTube… Continue reading Monetising my YouTube channel with Patreon or YouTube membership

I worked hard for 10 years building these email marketing lists

I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists

A surprising trend in YouTube viewing habits

Some top executive in YouTube has made a lot of noise recently about a surprising trend to do with YouTube. A surprisingly large, and increasing, number of people are watching YouTube videos on their televisions. Not on computers or smart phones or iPad devices but on their home tv. In fact, nearly half (45% of… Continue reading A surprising trend in YouTube viewing habits

Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing

My Kindle book sales this month (so far)

My Kindle book sales this month, up to today (16th February 2024) are surprisingly good. To date I have sold 20 books across 9 titles. I first published two Kindle books in 2014: one about employment law and one about buying a house in Ireland. I have also sold 5 audiobooks on Audible.com. All my… Continue reading My Kindle book sales this month (so far)