I did my first TikTok reply videos this week. I did two one day during lunchtime. These reply videos are simply short videos replying to a comment from a previous video of mine. It is incredibly easy to do them, and they are an excellent way to generate further content for my channel and grow… Continue reading TikTok reply videos
Category: Digital Marketing
Facebook trounces Twitter for business development and brand building
Facebook never ceases to amaze me as a place to promote my business and brand. The number of Facebook users who engage with what I post on the platform, including commenting on and sharing my posts, is remarkable. If you compare it to Twitter, for example, there is no comparison. Facebook wins hands down. Yet… Continue reading Facebook trounces Twitter for business development and brand building
The hubris and overconfidence of commenters on my TikTok account
It can be fascinating and frustrating to read many of the comments on my TikTok account when I publish a video. So many commenters appear to be so sure and so confident about the wildest misconceptions that you would fear for them. Perhaps they are supremely confident online in their comments on legal issues or… Continue reading The hubris and overconfidence of commenters on my TikTok account
YouTube livestreams-worth a second look
I have done live video in the past, most recently last weekend on an impromptu, unscheduled YouTube livestream. I have done a little research into the value of livestreams on YouTube and it appears that there are significant benefits including building a closer connection to your audience and the continued utility of the video on… Continue reading YouTube livestreams-worth a second look
How to grow my tribe
I was thinking over the weekend about building my influence and my tribe as I was listening to a podcast. The podcast was about short, vertical videos and the strategy of using such videos, which are incredibly powerful, to build a base on TikTok, Instagram, YouTube shorts, Facebook reels and Twitter. I have a pretty… Continue reading How to grow my tribe
The importance of good audio
Many people who decide to get into video and see how valuable it can be to grow their business and brand make a rookie mistake: they fail to see the importance of good audio. Viewers will put up with less than perfect video footage, and will expect shaky, unprofessional videos in many circumstances. But they… Continue reading The importance of good audio
Small business marketing is about making choices about your time
When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time
Video podcasting-a significant advantage over purely audio podcasts
The growth of video podcasting is a significant feature in my attempt to grow my podcast, the Irish Law and Small Business Podcast. I discovered, whilst watching a couple of short videos on my mobile phone at Brindisi airport, that video podcasting gives an enormous advantage over the traditional audio podcast for two reasons: The… Continue reading Video podcasting-a significant advantage over purely audio podcasts
I posted this on TikTok and the stats are remarkable
I posted a short, vertical video yesterday on TikTok. This is the video. It took a minute to make whilst I was sitting in a café in Ostuni, Puglia, Italy. It now has 52,000 views and it is only half a day later. That is some return for one minute’s work and the video was… Continue reading I posted this on TikTok and the stats are remarkable
Starting and running a successful podcast
Researching podcasting this week has led me to conclude that there is no one way to create and run a successful podcast. Finding your own voice is of vital importance. And the length of episode varies widely from the long Joe Rogan podcasts to much shorter ones which can be successful in their own way.… Continue reading Starting and running a successful podcast