Digital Marketing – Terry Gorry

The TikTok opportunity

It is clear to me as someone who frequently publishes videos on all the platforms that there is a significant difference between TikTok and YouTube in terms of what type of video performs best. The subject matter is the most important thing. But all else being equal, long form performs best on YouTube and short… Continue reading The TikTok opportunity

The type of video you make is constrained only by your imagination

I spend a lot of my spare time on YouTube. One of the things I love to do is watch how other Youtubers make their videos, especially the type of video they make. The variety of video you can make is endless and constrained only by your imagination. I love to come across a YouTube… Continue reading The type of video you make is constrained only by your imagination

Too many videos, not enough days-an unusual problem

I spend a lot of my time watching YouTube videos and the videos of other content creators and vloggers. Many do videos advising you what to do when you do not know what to vlog about. I have to laugh when I see such video titles as I have the opposite problem. I make so… Continue reading Too many videos, not enough days-an unusual problem

Not getting dragged into stupid online battles

I frequently remind myself not to get drawn into stupid, pointless online comment battles. Like wrestling with a pig, you both just end up covered in excrement and the pig loves it. I have usually been disciplined to date, with occasional lapses. But the TikTok reply videos are irresistible and I have used them as… Continue reading Not getting dragged into stupid online battles

Developing my own style of vlogging

I had a consultation this week with a client who made a couple of references to me making my ‘canal bank’ videos. My canal bank videos are the ‘walk and talk’ videos I do at lunchtime down the Royal Canal bank in Enfield. They are simply ideas or observations I have made and I record… Continue reading Developing my own style of vlogging

Running my YouTube channel

Running my YouTube channel requires a good deal of skill and smart decision making. There are many decisions to make, especially as to what type of video to publish each time I upload. There is a skill in recognising that some of the topics will be populist and almost certainly generate a great deal of… Continue reading Running my YouTube channel

My first ‘no talking’ video-mixed results

I published my first ‘no talking’ video yesterday and the results have been mixed. Some people loved it, some hated it and the viewing figures are down on my usual video performance. Nevertheless, I believe that the people who did like it may have made it worth the while because some of them loved it.… Continue reading My first ‘no talking’ video-mixed results

Is the extra reach of topical videos worth it?

I need to decide whether the useful idiots who populate the comments of my YouTube channel on videos about topical issues are worth it or not. On the one hand the massive avalanche of comments on a video I made recently about Philip Dwyer, self-styled citizen journalist and anti-immigration activist, shows YouTube’s algorithm a great… Continue reading Is the extra reach of topical videos worth it?