Your social media marketing-you must study the analytics and insights and iterate

I spend a great deal of time on social media marketing. I engage in a constant, ongoing process of studying what is working, what is not working, experimenting, tweaking on the various social media sites that I focus on (YouTube, Instagram, Facebook). Studying the insights, analytics and metrics from the social media platform will always… Continue reading Your social media marketing-you must study the analytics and insights and iterate

The qualitative difference between social media sites for small business growth

There is a qualitative difference between social media sites when you are looking to generate leads and clients. My experience is that YouTube, Instagram, Facebook, LinkedIn are the best sites when it comes to lead and client generation. I have grown a massive following in a short space of time on TikTok but the platform… Continue reading The qualitative difference between social media sites for small business growth

Reducing my social media activity-a secret fantasy

Sometimes I am tempted to quit social media altogether. It would be a huge change for me. And perhaps an act of self-immolation from the perspective of my business, my solicitor’s practice. Or would my websites and blogs, together with my YouTube channel, continue to sustain and aid with the growth of my practice? There… Continue reading Reducing my social media activity-a secret fantasy

Monitoring and tweaking my social media marketing time and effort

I spend a great deal of time on social media marketing. I have it baked into my daily schedule and the first 25 minutes of my working time each day is spent on marketing on social media. That’s 7 days each week. For this reason, I keep a close eye on the effectiveness of the… Continue reading Monitoring and tweaking my social media marketing time and effort

Social media marketing for your small business-beware social media vanity metrics

I am rethinking my approach to social media marketing and the amount of time I spend on it. Since the beginning of the year I have been looking at ways to cut it back. I have wondered about the effect that this might have on my business. Twitter is a good case in point. Even… Continue reading Social media marketing for your small business-beware social media vanity metrics

The pressure of social media marketing-avoid this understandable mistake

Nobody is a greater, more active user, and advocate, of social media as a powerful tool in the marketing toolbox of a small business owner than I am. But the sheer number of social media platforms available to avail of can lead to enormous time pressure and a type of anxiety which can only be… Continue reading The pressure of social media marketing-avoid this understandable mistake

Doing Social Media Marketing Efficiently and Effectively

I have been doing my own social media marketing since I started my solicitor’s practice in 2011, or thereabouts. That was the year I qualified as a solicitor, too. I have learned a lot over the next 10 years. One of the things that has been my focus in developing my social media presence has… Continue reading Doing Social Media Marketing Efficiently and Effectively

Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time

As a person I would always have been cautious. By this I mean I would be sceptical of most things I would be told or hear unless there was sound evidence or data to support the assertion. Once that is present, however, I have no problem accepting the proposition. I am not a man for… Continue reading Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time

Social media-an animal that must be fed every day?

Social media plays a massive role in my business. It has done for years and has been a driving force in the development of my solicitor’s practice. Sometimes, though, it seems like a tremendous obligation and burden, a ravaging animal that must be fed fresh meat each and every day. A pain in the ass,… Continue reading Social media-an animal that must be fed every day?

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just… Continue reading A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites