Tag: social media marketing

Small businesses should constantly monitor and review time spent on social media sites

I always monitor closely my efforts and time spent on social media sites.  I am looking to ascertain what is working, what’s not working and trying to arrive at the optimum use of my time. Yes, I could spend plenty of time on all the platforms open to me, but I want to ensure the… Continue reading Small businesses should constantly monitor and review time spent on social media sites

The true test of your social media marketing

One of the most powerful ways of using the social media platforms to promote your brand or business is to get other users to share your stuff. A bit like a relay race. You don’t do this by creating poor, valueless, entertainment free videos or blog posts. You do it by creating quality, useful content… Continue reading The true test of your social media marketing

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views, 1,421 likes, 221 comments, and 182 shares. By any metric that is an excellent return on the piece of content. It is a video about a judge threatening to jail a father over his failure to pay child… Continue reading I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

Client acquisition by slurping smoothies

I got a new client last week through posting photos of myself slurping smoothies on Instagram. The client came across me on the Instagram page of a local coffee shop, Nomad. I have been known to post photos on Instagram of the various smoothies I have tasted from the coffee shop across the road. It… Continue reading Client acquisition by slurping smoothies

Guarding against trying to do too much on social media sites

It never ceases to amaze me. I am referring to the failure of small business owners, entrepreneurs, sole traders, sole practitioners, one man or woman bands to tap into the power of social media to grow their business. But it is easy to fall into a trap at the other end of the scale, too.… Continue reading Guarding against trying to do too much on social media sites

Your social media marketing-you must study the analytics and insights and iterate

I spend a great deal of time on social media marketing. I engage in a constant, ongoing process of studying what is working, what is not working, experimenting, tweaking on the various social media sites that I focus on (YouTube, Instagram, Facebook). Studying the insights, analytics and metrics from the social media platform will always… Continue reading Your social media marketing-you must study the analytics and insights and iterate

The qualitative difference between social media sites for small business growth

There is a qualitative difference between social media sites when you are looking to generate leads and clients. My experience is that YouTube, Instagram, Facebook, LinkedIn are the best sites when it comes to lead and client generation. I have grown a massive following in a short space of time on TikTok but the platform… Continue reading The qualitative difference between social media sites for small business growth

Reducing my social media activity-a secret fantasy

Sometimes I am tempted to quit social media altogether. It would be a huge change for me. And perhaps an act of self-immolation from the perspective of my business, my solicitor’s practice. Or would my websites and blogs, together with my YouTube channel, continue to sustain and aid with the growth of my practice? There… Continue reading Reducing my social media activity-a secret fantasy

Monitoring and tweaking my social media marketing time and effort

I spend a great deal of time on social media marketing. I have it baked into my daily schedule and the first 25 minutes of my working time each day is spent on marketing on social media. That’s 7 days each week. For this reason, I keep a close eye on the effectiveness of the… Continue reading Monitoring and tweaking my social media marketing time and effort