Tag: social media marketing

Small business marketing is about making choices about your time

When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time

Effective communications for solicitors and lawyers

I saw one of those promotional tweets on Twitter earlier this week. It was a gentleman announcing the launch of his new book. It got my attention because the new book was about effective communication for lawyers or solicitors and, if memory serves me right and I could be wrong, he was an academic in… Continue reading Effective communications for solicitors and lawyers

Missing the social media opportunity

The vast majority of small businesses fail, in my view, to properly exploit the power of social media to promote their business and brand. The simplest, most effective way is to use video. Video can be shared on most social media sites in one way or another. And you can bang out a new video,… Continue reading Missing the social media opportunity

Small businesses should constantly monitor and review time spent on social media sites

I always monitor closely my efforts and time spent on social media sites.  I am looking to ascertain what is working, what’s not working and trying to arrive at the optimum use of my time. Yes, I could spend plenty of time on all the platforms open to me, but I want to ensure the… Continue reading Small businesses should constantly monitor and review time spent on social media sites

The true test of your social media marketing

One of the most powerful ways of using the social media platforms to promote your brand or business is to get other users to share your stuff. A bit like a relay race. You don’t do this by creating poor, valueless, entertainment free videos or blog posts. You do it by creating quality, useful content… Continue reading The true test of your social media marketing

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views, 1,421 likes, 221 comments, and 182 shares. By any metric that is an excellent return on the piece of content. It is a video about a judge threatening to jail a father over his failure to pay child… Continue reading I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

Client acquisition by slurping smoothies

I got a new client last week through posting photos of myself slurping smoothies on Instagram. The client came across me on the Instagram page of a local coffee shop, Nomad. I have been known to post photos on Instagram of the various smoothies I have tasted from the coffee shop across the road. It… Continue reading Client acquisition by slurping smoothies

Guarding against trying to do too much on social media sites

It never ceases to amaze me. I am referring to the failure of small business owners, entrepreneurs, sole traders, sole practitioners, one man or woman bands to tap into the power of social media to grow their business. But it is easy to fall into a trap at the other end of the scale, too.… Continue reading Guarding against trying to do too much on social media sites

Your social media marketing-you must study the analytics and insights and iterate

I spend a great deal of time on social media marketing. I engage in a constant, ongoing process of studying what is working, what is not working, experimenting, tweaking on the various social media sites that I focus on (YouTube, Instagram, Facebook). Studying the insights, analytics and metrics from the social media platform will always… Continue reading Your social media marketing-you must study the analytics and insights and iterate