Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence
Tag: online marketing
Effective communications for solicitors and lawyers
I saw one of those promotional tweets on Twitter earlier this week. It was a gentleman announcing the launch of his new book. It got my attention because the new book was about effective communication for lawyers or solicitors and, if memory serves me right and I could be wrong, he was an academic in… Continue reading Effective communications for solicitors and lawyers
The price of exploiting trending topics and controversy
When you do your own online/digital marketing as I have done since starting my solicitor’s practice back in 2011 you experiment. You try all types of different things to see which are the most effective, which give the most return for the expenditure of your valuable time. You discover, amongst other things, that it is… Continue reading The price of exploiting trending topics and controversy
One disadvantage of an active content marketing strategy
One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy
Building a valuable online asset such as a YouTube channel
I receive a lot of requests from YouTube commenters to make videos about particular topics. Some of the requests are so precise and specific that it is clear they want me to make a video which is of interest to them and their situation but will probably not have much wider interest. I don’t bother… Continue reading Building a valuable online asset such as a YouTube channel
The pressure of social media marketing-avoid this understandable mistake
Nobody is a greater, more active user, and advocate, of social media as a powerful tool in the marketing toolbox of a small business owner than I am. But the sheer number of social media platforms available to avail of can lead to enormous time pressure and a type of anxiety which can only be… Continue reading The pressure of social media marketing-avoid this understandable mistake
I reached 14,002 YouTube subscribers yesterday
I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday
Soft launching my online shares course
I am engaged, at the moment, in what I understand is a “soft launch” of my online shares course, “Investing in Shares for Maximum Returns“. The way that I use social media in my business and personal branding makes the use of a soft launch the ideal way to go from my perspective. I do… Continue reading Soft launching my online shares course
Build your own audience-don’t wait to be picked
I have no doubt that my colleagues who frequently appear in the media-on radio or TV or quoted in the newspapers-are immensely grateful for the exposure. There is no doubt it creates a great deal of credibility around them and their expertise. That cannot do any harm, especially if their target market is likely to… Continue reading Build your own audience-don’t wait to be picked
Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice
I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority are of limited value, but there are some notable exceptions. And within those exceptions you need to apply a certain personalised filter to extract value for your particular circumstances. Let me give you one example. Today I… Continue reading Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice