Unfollow

“Unfollow. Stick to law instead..”, he said in his response to my post on Instagram. “Fine, work away. Follow only those whose opinion you agree with”, I said. “Enter into an echo chamber of identical and similar opinions to yours and see how you grow. Make sure your thought leaders look like you and have… Continue reading Unfollow

Understanding the environment in which your small business operates

Instagram is a powerful social media tool for business development and growth. There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend… Continue reading Understanding the environment in which your small business operates

Instagram marketing-the different types of content required

I should reach 10,000 followers on Instagram this week. In fact, it might even happen today as I have 9,997 followers as I write this. I did a little bit of research at the weekend to try to ascertain what type of content I should be sharing in Stories, Reels, Feed, IG video as the… Continue reading Instagram marketing-the different types of content required

Video marketing-the vital importance continues to grow

I have been lucky enough to get stuck into video marketing at an early stage in the growth of my business. I uploaded my first YouTube video to my YouTube channel on St. Patrick’s Day 2011. That’s over 10 years ago. It is inevitable the quality of the videos would improve over the next 10… Continue reading Video marketing-the vital importance continues to grow

Soft launching my online shares course

I am engaged, at the moment, in what I understand is a “soft launch” of my online shares course, “Investing in Shares for Maximum Returns“. The way that I use social media in my business and personal branding makes the use of a soft launch the ideal way to go from my perspective. I do… Continue reading Soft launching my online shares course