Video marketing-the vital importance continues to grow

TikTok video marketing

I have been lucky enough to get stuck into video marketing at an early stage in the growth of my business. I uploaded my first YouTube video to my YouTube channel on St. Patrick’s Day 2011.

That’s over 10 years ago.

It is inevitable the quality of the videos would improve over the next 10 years if I made an effort. And that has happened as the early ones were extremely basic, some might say poor.

What I never anticipated, however, was the value and importance of the skills I have slowly acquired. For I never would have anticipated the central role that video would make in 2021 and in the future.

Just take a look at Instagram and TikTok, two of the most popular and powerful social media platforms. Instagram’s head recently made a public announcement that Instagram was no longer just a photo sharing platform.

It is clear that the role of video is what has changed the landscape on Instagram.

And what about TikTok? Short video clips are driving the incredible growth of this app. And there is a tremendous opportunity on that platform for small business.

Some business owners and entrepreneurs will recognise this. Some will turn up their nose and ignore it. This is a massive mistake.

Now, at the end of 2021, it is a sound bet that the influence and centrality of video making and marketing will almost certainly increase in 2022 and beyond.

And the skills acquired in a ten year journey of uploading videos to YouTube, the skills of making videos, understanding editing, becoming familiar with the different dimensions on the various social media platforms available, the recognition of the critical importance and power of story-all these skills are of immeasurable value.

I’m delighted I embarked on that journey.

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