My secret tactic for getting massive views 

I have had a hunch for some time that TikTok ‘reply videos’ are treated extremely well by TikTok in its algorithm. And nothing has happened to change my mind in that regard. In fact, my opinion has been strengthened by my increased us of ‘reply videos’ on TikTok in the last couple of weeks. The… Continue reading My secret tactic for getting massive views 

Selling solutions (not problems or bad news) makes you invaluable

When you build your profile online and build up even a moderate number of followers you will invariably attract the scammers. Thse individuals will copy your profile and pass themselves off as me and try to sell my followers all types of nefarious, bogus money-making schemes-for example bitcoin. I had this problem for a long… Continue reading Selling solutions (not problems or bad news) makes you invaluable

TikTok reply videos-a sneaking suspicion

I have a sneaking suspicion that reply videos on TikTok perform better than any other type of video you might upload. A TikTok reply video is simply a short video replying to some comment on a previous video on your page. My rough, unscientific data and observation leads me to believe that TikTok treats these… Continue reading TikTok reply videos-a sneaking suspicion

The hubris and overconfidence of commenters on my TikTok account

It can be fascinating and frustrating to read many of the comments on my TikTok account when I publish a video. So many commenters appear to be so sure and so confident about the wildest misconceptions that you would fear for them. Perhaps they are supremely confident online in their comments on legal issues or… Continue reading The hubris and overconfidence of commenters on my TikTok account

I posted this on TikTok and the stats are remarkable

I posted a short, vertical video yesterday on TikTok. This is the video. It took a minute to make whilst I was sitting in a café in Ostuni, Puglia, Italy. It now has 52,000 views and it is only half a day later. That is some return for one minute’s work and the video was… Continue reading I posted this on TikTok and the stats are remarkable

The ability of TikTok, and video, to create connection

I have a decent following on TikTok-over 33,000 followers/fans. I publish my videos on the platform as part of my overall video distribution strategy but do not make anything specifically for TikTok. I do not answer questions, either, as there are far too many. Most people would probably give a lot of money for the… Continue reading The ability of TikTok, and video, to create connection

My First TikTok Live

I did my first TikTok live yesterday at around 11 am. It went well, a good crowd showed up and there were lots of questions which I tried to answer. I gained a little over 60 new followers/fans so that was a good outcome. I have also received a few email questions from persons who… Continue reading My First TikTok Live

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views, 1,421 likes, 221 comments, and 182 shares. By any metric that is an excellent return on the piece of content. It is a video about a judge threatening to jail a father over his failure to pay child… Continue reading I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

Why I don’t answer questions on TikTok

When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok