I posted this on TikTok and the stats are remarkable

I posted a short, vertical video yesterday on TikTok.

This is the video.

It took a minute to make whilst I was sitting in a café in Ostuni, Puglia, Italy.

It now has 52,000 views and it is only half a day later.

That is some return for one minute’s work and the video was only a comment about a case reported in the Irish Times about a couple losing €320,000 when they backed out of a house purchase.

Short, vertical video is tremendously powerful and certain businesses can build a business entirely on the back of short, vertical video.

You can find out how I have done it over the years in this book.