I still find it hard to believe the number of businesses generally, and small ones in particular, who appear to have swallowed the Twitter Kool-Aid when it comes to promoting their business online. In the legal space I see big firms with significant marketing resources focusing an inordinate and disproportionate amount of time (and money)… Continue reading Drinking the Twitter Kool-Aid
Category: Online Marketing
Effective communications for solicitors and lawyers
I saw one of those promotional tweets on Twitter earlier this week. It was a gentleman announcing the launch of his new book. It got my attention because the new book was about effective communication for lawyers or solicitors and, if memory serves me right and I could be wrong, he was an academic in… Continue reading Effective communications for solicitors and lawyers
Declining the gatekeepers’ call
I would imagine that the chap who contacted me last week to go a national radio station was surprised when I declined his invitation. But it did not suit me, notice was too short, and I do not place the same importance on once powerful media outlets as most people do. I have my own… Continue reading Declining the gatekeepers’ call
The key to successful content marketing-this bird photographer gets it
I started following a guy-Simon d’Entremont- on YouTube recently, whose channel deals with photography and bird photography. The quality of his videos is of such high quality that it did not surprise me to find that he has built a community of 155,000 YouTube subscribers in a relatively short period of time. If you check… Continue reading The key to successful content marketing-this bird photographer gets it
The ability of TikTok, and video, to create connection
I have a decent following on TikTok-over 33,000 followers/fans. I publish my videos on the platform as part of my overall video distribution strategy but do not make anything specifically for TikTok. I do not answer questions, either, as there are far too many. Most people would probably give a lot of money for the… Continue reading The ability of TikTok, and video, to create connection
Gelato on Shop Street and the power of online
I was slurping on an ice cream last night outside Gino’s Gelato shop on Shop Street in Galway when a guy came up to me and said, in a loud voice, “Terry Gorry”, and extended his hand to shake. I did not know him but feared I should, so I responded in a friendly fashion… Continue reading Gelato on Shop Street and the power of online
Missing the social media opportunity
The vast majority of small businesses fail, in my view, to properly exploit the power of social media to promote their business and brand. The simplest, most effective way is to use video. Video can be shared on most social media sites in one way or another. And you can bang out a new video,… Continue reading Missing the social media opportunity
“You need a catchphrase”-No, you don’t
A commenter left a comment on a TikTok video I posted: “You need a catchy catchphrase if you want to make it online”. No you don’t. Not if your idea of making it online is to show up with monotonous regularity with something useful for the audience you seek to serve. Because you want to… Continue reading “You need a catchphrase”-No, you don’t
Accused of seeking to gain more followers
I was contacted by a guy last week who wanted to have a chat with me about a video I published online. I told him I wasn’t a great man for the chats, that if he wanted to chat he would have to arrange a consultation with me. A paid consultation, obviously, because I am… Continue reading Accused of seeking to gain more followers
My first radio interview
I did my first radio interview this week on LMFM radio. I have had a few requests in the past from various radio stations around the country but have never bothered with it. In this case, however, the producer of the show had come across me on YouTube and was fascinated with the video I… Continue reading My first radio interview