Category: Online Marketing

An endless supply of valuable content for your business

The Remarkable Content Toolkit is a free report by a guy from the UK, Ian Brodie, who I have followed for a long time online. His opinion about marketing online, lead generation, business development, content marketing etc. is one of the few opinions I pay any heed to. Brodie knows his stuff, without a shadow… Continue reading An endless supply of valuable content for your business

Building a following-a powerful tool to build a brand or small business

Building some type of following is a tremendously effective way to build a brand or small business. Nowadays the most obvious, most easily accessible places to build a following are on the social media websites. Sites like Facebook, Instagram, YouTube, TikTok, Twitter offers the opportunity. It is up to the individual to figure out the… Continue reading Building a following-a powerful tool to build a brand or small business

Why I am going to start using B-roll in my videos in 2023

I have been looking into the use of B-roll in the creation of videos in the last few weeks. Because I intend incorporating B-roll in my videos in 2023. B-roll has a number of advantages for the type of video I make, which could be described as “talking head” videos. B-roll will allow me to… Continue reading Why I am going to start using B-roll in my videos in 2023

Are you a solicitor or an influencer?

Last week I received an email from YouTube. It was an end of year email telling me how well my YouTube channel had performed in 2022. The data was good, a significant year of improvement for my channel which has been on the go since 2011. I shared a graphic on a few social media… Continue reading Are you a solicitor or an influencer?

Changing the theme on my 2 biggest WordPress sites

There are a few days remaining in my annual leave and I still have a few little tasks I need to tackle. The most important one is to change the theme on my two biggest, most trafficked websites, BusinessAndLegal.ie and EmploymentRightsIreland.com. Both websites are of crucial importance in my business and generate an enormous number… Continue reading Changing the theme on my 2 biggest WordPress sites

Email marketing revisited

I am a strong advocate for email marketing as an effective way of marketing a small business. But I am dismayed by what I see passing for “email marketing” from a huge number of small businesses. The flagrant breach of the law in relation to adding email addresses to data bases, refusing or neglecting to… Continue reading Email marketing revisited

If I was starting my solicitor’s practice now

If I was starting my solicitor’s practice now, how would I get clients? This might sound arrogant, but the answer is simple: make short form videos and publish them on TikTok, Instagram, Twitter, Facebook, Snapchat, LinkedIn, and YouTube. The videos would initially be one minute or less and would be made in the vertical aspect… Continue reading If I was starting my solicitor’s practice now

One disadvantage of an active content marketing strategy

One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy

I have a vast inventory of video content and my biggest job now is distribution

As we near the end of 2022 I have begun to realise that I have an enormous amount of video content as part of my business marketing efforts. My biggest job nowadays is not so much making new videos, although I do that every week anyway, but distributing what I have in an efficient way… Continue reading I have a vast inventory of video content and my biggest job now is distribution