It is clear to me as someone who frequently publishes videos on all the platforms that there is a significant difference between TikTok and YouTube in terms of what type of video performs best. The subject matter is the most important thing. But all else being equal, long form performs best on YouTube and short… Continue reading The TikTok opportunity
Category: Online Marketing
The type of video you make is constrained only by your imagination
I spend a lot of my spare time on YouTube. One of the things I love to do is watch how other Youtubers make their videos, especially the type of video they make. The variety of video you can make is endless and constrained only by your imagination. I love to come across a YouTube… Continue reading The type of video you make is constrained only by your imagination
Not getting dragged into stupid online battles
I frequently remind myself not to get drawn into stupid, pointless online comment battles. Like wrestling with a pig, you both just end up covered in excrement and the pig loves it. I have usually been disciplined to date, with occasional lapses. But the TikTok reply videos are irresistible and I have used them as… Continue reading Not getting dragged into stupid online battles
Developing my own style of vlogging
I had a consultation this week with a client who made a couple of references to me making my ‘canal bank’ videos. My canal bank videos are the ‘walk and talk’ videos I do at lunchtime down the Royal Canal bank in Enfield. They are simply ideas or observations I have made and I record… Continue reading Developing my own style of vlogging
Blogging every day versus making a daily video
I have been thinking about the value of writing on this blog every day and considering whether I should be spending my time making a daily video instead. At first glance making a video every day as opposed to writing on this blog appears to make more sense, especially when you consider that the vast… Continue reading Blogging every day versus making a daily video
Running my YouTube channel
Running my YouTube channel requires a good deal of skill and smart decision making. There are many decisions to make, especially as to what type of video to publish each time I upload. There is a skill in recognising that some of the topics will be populist and almost certainly generate a great deal of… Continue reading Running my YouTube channel
The power of social media to influence and mislead
We watched a Netflix documentary last night about an Australian woman (Belle something) who has been described as the biggest scammer on Instagram. She fooled a lot of people into believing she was diagnosed with malignant cancer but cured herself by abandoning conventional medicine and eating healthy foods. And, of course, she developed an app… Continue reading The power of social media to influence and mislead
Negative comments as a good metric of successful messaging
The more successful you are on social media the more negative comments are directed at you. Initially it is a bit of a shock, especially if you have never stuck your head above the parapet before. But you do get used to it and you see them as simply good indicators that what you are… Continue reading Negative comments as a good metric of successful messaging
The new style of vlogging?
I checked out a few YouTube channels yesterday which had been suggested in another video I watched as illustrative of the new style of vlogging which is all the rage on YouTube in 2024, and by inference, in 2025. It is a style of vlogging with very little editing and features one individual speaking to… Continue reading The new style of vlogging?
Reminder to me about short, vertical videos
This blog post is a reminder to me to tap into the power of short, vertical videos in 2025. The power of such videos, for certain tasks and in particular circumstances, is immense. For example, on 25th December 2024 I published a short video which took a few minutes to make an upload to a… Continue reading Reminder to me about short, vertical videos