Why vlog?

Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?

Small business owners should avoid over dependence on 3rd parties for their online presence

Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence

The most pleasing thing about these podcast stats

One stat that I always notice when I log into my Spotify account for my podcast, the Irish Law and Small Business Podcast, is the average number of listens per episode. This figure was at 72 or thereabouts for a long time. And I was happy with this figure. Now, however, the figure has increased… Continue reading The most pleasing thing about these podcast stats

This comment on Spotify warms my heart

I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart

Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing

My Kindle book sales this month (so far)

My Kindle book sales this month, up to today (16th February 2024) are surprisingly good. To date I have sold 20 books across 9 titles. I first published two Kindle books in 2014: one about employment law and one about buying a house in Ireland. I have also sold 5 audiobooks on Audible.com. All my… Continue reading My Kindle book sales this month (so far)

Here, I made this

“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this

Is your podcast or TikTok account best?

I published a video yesterday about the value of making a podcast for a small business owner, and I referred to my own podcast, The Irish Law and Small Business Podcast, in the video. A commenter asked me which was better for me and my business, my podcast or my TikTok account where I currently… Continue reading Is your podcast or TikTok account best?