Giving away information for free-the strategy

The argument against giving away information for free is that your intended audience, the recipient of that information, won’t have any need for your services. It makes sense, right? Tell them what they need to do and they will do it and you are out of a job? Wrong. Most people want you to do… Continue reading Giving away information for free-the strategy

I reached 50,000 followers on TikTok yesterday

I reached 50,000 followers on TikTok yesterday. Of all the social media platforms on which I maintain a presence TikTok has been the most explosive in terms of growth. In fact, I think it is the most recent social media site on which I opened an account. I have got quite a lot of business… Continue reading I reached 50,000 followers on TikTok yesterday

Making ‘average’ but ‘sleeper’ videos 

I published two videos over the last 2 days on Easter Saturday and Easter Sunday. The first one was about a developer suing a planning objector for the return of €20,000 and damages in respect of a planning application of the developers. I knew before I published this video that it would perform well and… Continue reading Making ‘average’ but ‘sleeper’ videos 

Why vlog?

Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?

Small business owners should avoid over dependence on 3rd parties for their online presence

Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence

The most pleasing thing about these podcast stats

One stat that I always notice when I log into my Spotify account for my podcast, the Irish Law and Small Business Podcast, is the average number of listens per episode. This figure was at 72 or thereabouts for a long time. And I was happy with this figure. Now, however, the figure has increased… Continue reading The most pleasing thing about these podcast stats

This comment on Spotify warms my heart

I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart