Why my chatbot Watson is back (and the surprising reason he went away for a while)
When I made a chatbot (Watson) for my websites with the IBM Watson Assistant programme in November 2018 I was stunned as to how intelligent it was, and the pote...
Category: Online Marketing
Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice
I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority are of limited value, but there are some notable excep...
The power of video to connect-a stunning example on a Friday in Enfield
I was standing at the pedestrian crossing at the Johnstown Road/Main Road junction in Enfield on Friday just gone. I was waiting for the pedestrian light ...
My Content Marketing and Brand Building Strategy for 2020
It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, somethin...
Dennis Yu, the 1 Minute Video and Facebook Ads
Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interest...
A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites
What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you an...
Things I Will Unhesitatingly Spend Money on Every Day
Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I s...
How to Use YouTube to Build Your Brand-Real Lessons from the Trenches
Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than havi...
Substance over form in your marketing-the value of authenticity and choosing cattle over hat
I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video ...
Marketing your small business-the benefit of being interesting
I have studied the art and science of copywriting over the last five years, or thereabouts. Copywriting, to define it simply, is the skill of writing words that...