Why I don’t answer questions on TikTok

When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok

Online courses on the Teachable platform-a throwaway remark prompts a change of direction

I watched a video yesterday from one of the few persons I hold in high regard and trust when it comes to online/digital marketing: Ian Brodie. It was part of a series of videos he has done about creating and selling your own online course, regardless of what industry you are in. Ian’s content is… Continue reading Online courses on the Teachable platform-a throwaway remark prompts a change of direction

2,000,000 views on my YouTube channel

2,000,000 views. I was chuffed to receive notification from YouTube that my little YouTube channel had now reached a milestone of 2 million views of my videos. When I started the channel back in 2011, I never thought about 2 million views, or any other milestone like that. It has been easily one of the… Continue reading 2,000,000 views on my YouTube channel

Social media marketing for your small business-beware social media vanity metrics

I am rethinking my approach to social media marketing and the amount of time I spend on it. Since the beginning of the year I have been looking at ways to cut it back. I have wondered about the effect that this might have on my business. Twitter is a good case in point. Even… Continue reading Social media marketing for your small business-beware social media vanity metrics

The pressure of social media marketing-avoid this understandable mistake

Nobody is a greater, more active user, and advocate, of social media as a powerful tool in the marketing toolbox of a small business owner than I am. But the sheer number of social media platforms available to avail of can lead to enormous time pressure and a type of anxiety which can only be… Continue reading The pressure of social media marketing-avoid this understandable mistake

Short form video and more efficient small business marketing

I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently.      Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing

Why creating Instagram Reels and TikToks can be a valuable exercise

I was interested to read a comment on a LinkedIn post of mine from Martin Durack BL. He was commenting on a post of mine concerning the Revenue Commissioners pursuing a taxpayer in the High Court. My blog post had been about the Revenue Commissioners being penalised in the High Court for “throwing the kitchen… Continue reading Why creating Instagram Reels and TikToks can be a valuable exercise

Tweaking my online marketing for 2022

Coming towards the end of 2021-today is the 17th of December 2021-I intend carrying out an audit of my digital marketing activity. The growth of TikTok and Instagram reels is one reason with a question mark over the effectiveness of Facebook. What to do with Twitter, and the time I spend lining up Tweets in… Continue reading Tweaking my online marketing for 2022

Changing the name of my podcast-The Irish Law and Small Business Podcast

I did a little bit of research yesterday before changing the name of my podcast from “Terry Gorry Law” to “The Irish Law and Small Business Podcast”. Before I commit to promoting and marketing it I want to be satisfied with the name. I want to acquire whatever little search optimisation juice I can get… Continue reading Changing the name of my podcast-The Irish Law and Small Business Podcast