I have learned over the years about the value of communication and the ability to communicate well with whoever you are seeking to reach. With every year that passes I am even more convinced about the value of communication skills, especially in my profession as a solicitor. One of the constant criticisms I read and… Continue reading The underrated value of communication
Category: Online Marketing
Ad revenue from YouTube-worth chasing?
The significant revenue increase on my YouTube channel from my videos covering the Conor McGregor trial have been an eye opener. I never saw YouTube as being of any significance from an ad revenue perspective. But I have to reconsider the situation now and think about whether I want to make videos for ad revenue… Continue reading Ad revenue from YouTube-worth chasing?
The Conor McGregor trial and a change in marketing strategy
The viewing figures and engagement on my videos covering the Conor McGregor trial have been so strong that I will have to consider whether a change in direction with my YouTube channel is justified. The appetite for information and discussion about a high-profile case like this opens up a significant opportunity to use this type… Continue reading The Conor McGregor trial and a change in marketing strategy
The comments online about the Nikita Hand/Conor McGregor case
Some of the comments on my YouTube channel in relation to the Conor McGregor case have been shocking. What surprises me, however, is that a good number of the appalling comments are from women. I would have thought that chauvinism and misogyny could explain the appalling, gross, invasive comments from men. But the comments from… Continue reading The comments online about the Nikita Hand/Conor McGregor case
Where do you get the time to make videos?
I gave a talk last week in a Webinar about my background, what led me to the profession of being a solicitor, the way I run my practice, and my use of video in my practice. One of the questions that came in was “how do you find the time to make videos?” I explained… Continue reading Where do you get the time to make videos?
I reached 35,000 YouTube subscribers yesterday
I reached 35,000 YouTube subscribers over the weekend. This is a metric that I keep a close eye on, and I admit to taking some pride in reaching this figure. Leaving aside the pride, however, my YouTube channel has played such a pivotal role in the growth of my solicitor’s practice and my personal brand… Continue reading I reached 35,000 YouTube subscribers yesterday
Video making experimentation
I’m experimenting a little at the moment with my video creation. I have always done this, trying different things. Now I am expanding a little further and trying to broaden my repertoire of videos. I sometimes have this fantasy of making such good videos from a production and cinematography perspective, whilst at the same time… Continue reading Video making experimentation
The effect of negative online comments
I don’t care how many people say they are not affected by online negative comments, I do not believe them. My view is that no matter how hard you try to ignore negative comments and criticism online they do get to you. One way or another. The drip, drip effect, and the unexpected and unpredicted… Continue reading The effect of negative online comments
Being the impresario
I published a video at the weekend about the Irish horse racing industry and the place for the small man or woman in the industry. I did not expect the video to do well but I had made it and I had nothing to lose by publishing it. It has performed surprisingly well, and I… Continue reading Being the impresario
Giving away information for free-the strategy
The argument against giving away information for free is that your intended audience, the recipient of that information, won’t have any need for your services. It makes sense, right? Tell them what they need to do and they will do it and you are out of a job? Wrong. Most people want you to do… Continue reading Giving away information for free-the strategy