My YouTube change of strategy has paid off but I am changing again

I have had great results recently on my YouTube channel since I increased the number of videos I have published. You will see from the graphic from my YouTube analytics that I have achieved 175% more views than usual, made more revenue from advertising, and gained 281 more subscribers that usual-that is, 671 new subscribers… Continue reading My YouTube change of strategy has paid off but I am changing again

Seeking support for my YouTube channel (still on the fence)

I have been thinking for a little while about setting up a “BuyMeACoffee” for my YouTube channel. This service is similar to the Patreon service to seek support for your YouTube channel, but I think the big difference-I may be wrong-is that the “BuyMeACoffee” system is entirely voluntary. In other words, whether you buy me… Continue reading Seeking support for my YouTube channel (still on the fence)

YouTube shorts offer significant opportunities for online brand building

It is manifestly obvious to me that Shorts videos on YouTube perform exceedingly well. By comparison with the time and effort that needs to go into a long form video YouTube shorts provide a great strategy for growing a brand online quickly. Even old, average short videos of mine perform disproportionately well versus my regular,… Continue reading YouTube shorts offer significant opportunities for online brand building

Why vlog?

Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?

Monetising my YouTube channel with Patreon or YouTube membership

I often think about using Patreon or YouTube membership to provide an income stream from my YouTube channel. I have looked into both to see which is better, more advisable and what are the differences. It would be a big step for me, however, to put some sort of barrier or friction around my YouTube… Continue reading Monetising my YouTube channel with Patreon or YouTube membership

A surprising trend in YouTube viewing habits

Some top executive in YouTube has made a lot of noise recently about a surprising trend to do with YouTube. A surprisingly large, and increasing, number of people are watching YouTube videos on their televisions. Not on computers or smart phones or iPad devices but on their home tv. In fact, nearly half (45% of… Continue reading A surprising trend in YouTube viewing habits

Not losing sight of the original purpose of my YouTube channel

It is easy for me to produce all sorts of video content for my YouTube channel. And I have now reached 27,000 subscribers on the channel having only recently reached 25,000. I am aware that much of the content I publish may have little or no benefit for my business, which is the whole purpose… Continue reading Not losing sight of the original purpose of my YouTube channel

Transactional versus relational YouTube channels

I watched a good video yesterday by Katie Steckly on YouTube. She explains the difference between a transactional YouTube channel and a relational one and the best way, in her view, to transition from the former to the latter. The widely accepted wisdom is to use a strategy which is in use in Hollywood for… Continue reading Transactional versus relational YouTube channels