The curse of knowledge, and the great opportunity that presents itself

I was contacted by a client of mine recently who was interested in buying a retail unit for his professional practice. He was confused about what was actually being offered for sale, however, and asked me a number of questions about it. The questions appeared to me to be stupid questions. As far as I… Continue reading The curse of knowledge, and the great opportunity that presents itself

Smart phone or camera for Instagram stories?

The convenience of your mobile phone when it comes to creating story type content is hard to beat. Yes, creating Instagram stories with a camera will probably give you slightly better quality. But if you are trying to shoot in the moment and on the go-for example if you are visiting somewhere-whipping out the phone… Continue reading Smart phone or camera for Instagram stories?

YouTube shorts and short form vertical video

I started uploading some YouTube shorts a few weeks ago. A YouTube short is a video that is shot in vertical format and is 60 seconds or less in length. YouTube, I had been reading online, were pushing shorts and Instagram were pushing Reels because they were concerned about the growth of TikTok. Since I… Continue reading YouTube shorts and short form vertical video

A video company came to my office yesterday

A video company came to my office yesterday to interview me. Spicy Dog Media is creating a series of videos for their YouTube channel-Getinourhome-dealing with all aspects of buying or building a house in Ireland. They are interviewing a number of so-called experts who might be involved in the process. For example, an architect, finance… Continue reading A video company came to my office yesterday

2,000,000 views on my YouTube channel

2,000,000 views. I was chuffed to receive notification from YouTube that my little YouTube channel had now reached a milestone of 2 million views of my videos. When I started the channel back in 2011, I never thought about 2 million views, or any other milestone like that. It has been easily one of the… Continue reading 2,000,000 views on my YouTube channel

A year-end review of my YouTube analytics

I am carrying out a year end review of my marketing efforts with a view to tweaking and optimising for 2022. One of the pillars of my marketing is my YouTube channel and the videos I make. I need to ensure that I am spending my time making videos about the topics and issues which… Continue reading A year-end review of my YouTube analytics

My First YouTube Live Stream for 9 Months

I did my first YouTube Live Stream for 9 months yesterday. It went well and I had good engagement from viewers and subscribers. These YouTube live streams provide a lot of benefits for my business and brand. They are popular and have an evergreen aspect that makes doing them worthwhile When I say they have… Continue reading My First YouTube Live Stream for 9 Months