Vlogging and storytelling

I’m fascinated with this idea of making better vlogs using storytelling. Finding a story that is interesting or entertaining or which will hook and retain a viewer in one’s ordinary, everyday life. There must be a story, no matter how trivial or apparently inconsequential. And I want it to have 3 acts, as in the… Continue reading Vlogging and storytelling

I have a vast inventory of video content and my biggest job now is distribution

As we near the end of 2022 I have begun to realise that I have an enormous amount of video content as part of my business marketing efforts. My biggest job nowadays is not so much making new videos, although I do that every week anyway, but distributing what I have in an efficient way… Continue reading I have a vast inventory of video content and my biggest job now is distribution

The power of video marketing (again)

I have written on more than one occasion about the power of video in the marketing and promotion arsenal of a small business like mine. My business, and practices of other professionals, is much dependent on the personality and character of the individual lawyer or accountant or tax advisor or business consultant. Putative clients will… Continue reading The power of video marketing (again)

Why I publish videos which should hurt my YouTube channel and displease the algorithm

“Keep making the YouTube videos, even the ones about baking the bread”, said a client to me on Friday as he left the office. Yesterday, I watched a video by a guy on YouTube about why he was deleting his viral video which obtained over 18 million views. He rationally explained why he was doing… Continue reading Why I publish videos which should hurt my YouTube channel and displease the algorithm

My First TikTok Live

I did my first TikTok live yesterday at around 11 am. It went well, a good crowd showed up and there were lots of questions which I tried to answer. I gained a little over 60 new followers/fans so that was a good outcome. I have also received a few email questions from persons who… Continue reading My First TikTok Live

YouTube Livestream-doing my first one in 2022 this morning

I am doing my first YouTube Livestream in 2022 this morning. The last one was in December 2021. I have toyed in the past with the idea of going live much more regularly-for example, once a week and trying to develop a regular show at the same time, same day, same place every week or… Continue reading YouTube Livestream-doing my first one in 2022 this morning