I am toying with the idea of making more vlog type videos. These would be little pieces of video content out of my ordinary day, a look into my daily life. The idea is to try to grow my YouTube channel to a much bigger number of subscribers by broadening the number of persons who… Continue reading My vlog strategy fantasy
Category: Video Marketing
The power of video in building connection and client growth
I have written previously about the power of video to help with personal brand development and lead/client generation for my solicitor’s practice. But I am regularly reminded of how formidable that power really is. Often when I meet people for consultations or to give them advice, they say openly that they watch all my videos… Continue reading The power of video in building connection and client growth
100,000 hours of viewing time on my YouTube channel
YouTube let me know this week that I had achieved the milestone of 100,000 hours of viewing time on my YouTube channel. This gives me a great deal of satisfaction and I pay no heed to the fact that my channel is on the go for over 10 years now. Or the fact that I… Continue reading 100,000 hours of viewing time on my YouTube channel
Tweaking my video strategy
I am writing this blog post to attempt to tease out my thinking on a topic that I am unsure about. I do this often. That is, use writing as a tool to assist with getting my thinking straight and obtain clarity. And it works. I have repeatedly claimed that ‘writing is thinking’ and have… Continue reading Tweaking my video strategy
I bought a GoPro-first video (a cycle around Broadford, Kildare)
I bought a GoPro ‘action camera’ last week and made my first video with it yesterday. I went for a spin around my parish, Broadford, Kildare and strapped the GoPro to my helmet. You can take a look at the video here: The camera is a stunning piece of equipment which is capable of far… Continue reading I bought a GoPro-first video (a cycle around Broadford, Kildare)
17,000 YouTube subscribers
My YouTube channel reached the milestone of 17,000 subscribers yesterday evening, and I am thrilled about the growth of the channel. It has been a long, albeit enjoyable, slog since I uploaded my first video on 17th March 2011. That first effort was embarrassing. It sounded like I was speaking through a long tube. But… Continue reading 17,000 YouTube subscribers
One minute videos-a valuable tool in any small business marketing arsenal
I am constantly trying to make my marketing efforts more efficient. And by more efficient I mean a greater return from the time spent on any particular activity. I have recently discovered, by some simple experimentation, that resizing my one-minute vertical videos, originally made primarily for TikTok and Instagram Reels, to square videos has tremendous… Continue reading One minute videos-a valuable tool in any small business marketing arsenal
Vertical video-an easy way for a small business to build a brand
Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand
The curse of knowledge, and the great opportunity that presents itself
I was contacted by a client of mine recently who was interested in buying a retail unit for his professional practice. He was confused about what was actually being offered for sale, however, and asked me a number of questions about it. The questions appeared to me to be stupid questions. As far as I… Continue reading The curse of knowledge, and the great opportunity that presents itself
Smart phone or camera for Instagram stories?
The convenience of your mobile phone when it comes to creating story type content is hard to beat. Yes, creating Instagram stories with a camera will probably give you slightly better quality. But if you are trying to shoot in the moment and on the go-for example if you are visiting somewhere-whipping out the phone… Continue reading Smart phone or camera for Instagram stories?