Video Marketing – Page 12

Learning a new skill: video editing to tell better stories

I watched a few videos on YouTube at the weekend about editing videos. Basic stuff but important, too. How to set up the task of editing when you are trying to bring together a large number of clips from a particular activity or day. What is the starting point, the first step? How to tell… Continue reading Learning a new skill: video editing to tell better stories

YouTube’s new tool to help create Shorts should only be ignored if you don’t love your business or brand

If you are into YouTube marketing, and you should be if you are a business owner or want to start a business, they have recently made a significant change which gives a further tool in your arsenal. YouTube shorts is YouTube’s response to short, vertical video. This is in recognition of the threat posed by… Continue reading YouTube’s new tool to help create Shorts should only be ignored if you don’t love your business or brand

My vlog strategy fantasy

I am toying with the idea of making more vlog type videos. These would be little pieces of video content out of my ordinary day, a look into my daily life. The idea is to try to grow my YouTube channel to a much bigger number of subscribers by broadening the number of persons who… Continue reading My vlog strategy fantasy

Tweaking my video strategy

I am writing this blog post to attempt to tease out my thinking on a topic that I am unsure about. I do this often. That is, use writing as a tool to assist with getting my thinking straight and obtain clarity. And it works. I have repeatedly claimed that ‘writing is thinking’ and have… Continue reading Tweaking my video strategy

I bought a GoPro-first video (a cycle around Broadford, Kildare)

I bought a GoPro ‘action camera’ last week and made my first video with it yesterday. I went for a spin around my parish, Broadford, Kildare and strapped the GoPro to my helmet. You can take a look at the video here: The camera is a stunning piece of equipment which is capable of far… Continue reading I bought a GoPro-first video (a cycle around Broadford, Kildare)

17,000 YouTube subscribers

My YouTube channel reached the milestone of 17,000 subscribers yesterday evening, and I am thrilled about the growth of the channel. It has been a long, albeit enjoyable, slog since I uploaded my first video on 17th March 2011. That first effort was embarrassing. It sounded like I was speaking through a long tube. But… Continue reading 17,000 YouTube subscribers

One minute videos-a valuable tool in any small business marketing arsenal

I am constantly trying to make my marketing efforts more efficient. And by more efficient I mean a greater return from the time spent on any particular activity. I have recently discovered, by some simple experimentation, that resizing my one-minute vertical videos, originally made primarily for TikTok and Instagram Reels, to square videos has tremendous… Continue reading One minute videos-a valuable tool in any small business marketing arsenal

Vertical video-an easy way for a small business to build a brand

Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand