Vertical video-an easy way for a small business to build a brand

Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand

YouTube shorts and short form vertical video

I started uploading some YouTube shorts a few weeks ago. A YouTube short is a video that is shot in vertical format and is 60 seconds or less in length. YouTube, I had been reading online, were pushing shorts and Instagram were pushing Reels because they were concerned about the growth of TikTok. Since I… Continue reading YouTube shorts and short form vertical video

Short form video and more efficient small business marketing

I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently.      Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing