Building a valuable online asset such as a YouTube channel

I receive a lot of requests from YouTube commenters to make videos about particular topics. Some of the requests are so precise and specific that it is clear they want me to make a video which is of interest to them and their situation but will probably not have much wider interest. I don’t bother… Continue reading Building a valuable online asset such as a YouTube channel

My geographical spread of conveyances-how has this happened?

I have managed to achieve a wide geographical spread of conveyances in the last while. I have been entrusted with instructions in property transactions in Cork, Kerry, Dublin, Mayo, along with more local property sales and purchases in Meath, Kildare, Westmeath, Offaly. All of these more remote, far-flung properties come from my YouTube channel. Starting… Continue reading My geographical spread of conveyances-how has this happened?

The 2 most important tools in the development of my business

I was just thinking this morning about the two most important tools in the growth of my solicitor’s practice since I qualified and started my practice in 2011. I cannot separate them because there is an element of chicken and egg about them. But the two most instrumental tools or spheres of activity have been… Continue reading The 2 most important tools in the development of my business

2,000,000 views on my YouTube channel

2,000,000 views. I was chuffed to receive notification from YouTube that my little YouTube channel had now reached a milestone of 2 million views of my videos. When I started the channel back in 2011, I never thought about 2 million views, or any other milestone like that. It has been easily one of the… Continue reading 2,000,000 views on my YouTube channel

A year-end review of my YouTube analytics

I am carrying out a year end review of my marketing efforts with a view to tweaking and optimising for 2022. One of the pillars of my marketing is my YouTube channel and the videos I make. I need to ensure that I am spending my time making videos about the topics and issues which… Continue reading A year-end review of my YouTube analytics

My First YouTube Live Stream for 9 Months

I did my first YouTube Live Stream for 9 months yesterday. It went well and I had good engagement from viewers and subscribers. These YouTube live streams provide a lot of benefits for my business and brand. They are popular and have an evergreen aspect that makes doing them worthwhile When I say they have… Continue reading My First YouTube Live Stream for 9 Months

Video marketing-the vital importance continues to grow

I have been lucky enough to get stuck into video marketing at an early stage in the growth of my business. I uploaded my first YouTube video to my YouTube channel on St. Patrick’s Day 2011. That’s over 10 years ago. It is inevitable the quality of the videos would improve over the next 10… Continue reading Video marketing-the vital importance continues to grow

I reached 14,002 YouTube subscribers yesterday

I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday

10,000 YouTube subscribers-was it worth it? What have I gained?

10,000 YouTube subscribers. It’s hard to believe. I received notification in the early hours this morning that I had reached 10,000 subscribers on my YouTube channel. It is especially difficult to believe,  when I look back to the first video I uploaded to YouTube. That was on St. Patrick’s day, 2011, nearly ten years ago.… Continue reading 10,000 YouTube subscribers-was it worth it? What have I gained?

Why I Am Ignoring the Findings of My Own Poll Results

I am ignoring the findings of my own poll, carried out on my YouTube channel, and am catering for the minority view, not the majority. The easiest thing to do is to follow the majority, do the popular thing, take the path of least resistance, and cater for the masses. I polled my YouTube subscribers… Continue reading Why I Am Ignoring the Findings of My Own Poll Results