The most valuable lesson I have learned about management over 37 years

I have been self-employed since 1986. And I have been running businesses in a wide range of industries such as retailing, building/construction, investment and development, and the law business. One thing I have noticed looking at others operating in the same industry is the importance and value of good, basic, management. I am not talking… Continue reading The most valuable lesson I have learned about management over 37 years

The key to successful content marketing-this bird photographer gets it

I started following a guy-Simon d’Entremont- on YouTube recently, whose channel deals with photography and bird photography. The quality of his videos is of such high quality that it did not surprise me to find that he has built a community of 155,000 YouTube subscribers in a relatively short period of time. If you check… Continue reading The key to successful content marketing-this bird photographer gets it

Managing people-one of the most valuable lessons I have learned after 37 years

I have been managing people since 1986 or thereabouts. I admit that managing employees has not been something at which I excelled. In fact, I may not even have achieved competence. But as the years have elapsed and I have managed different individuals in widely different roles I have become a little better. After 37… Continue reading Managing people-one of the most valuable lessons I have learned after 37 years

Missing the social media opportunity

The vast majority of small businesses fail, in my view, to properly exploit the power of social media to promote their business and brand. The simplest, most effective way is to use video. Video can be shared on most social media sites in one way or another. And you can bang out a new video,… Continue reading Missing the social media opportunity

“You need a catchphrase”-No, you don’t

A commenter left a comment on a TikTok video I posted: “You need a catchy catchphrase if you want to make it online”. No you don’t. Not if your idea of making it online is to show up with monotonous regularity with something useful for the audience you seek to serve. Because you want to… Continue reading “You need a catchphrase”-No, you don’t