A guy left a comment on my YouTube channel yesterday as follows: ”These are the best vlogs on YouTube”. The video he was commenting on was “I crash my drone twice on the same day”. I don’t, for a minute, think that my vlogs are the best on YouTube, or anything like it. But I… Continue reading The power of story in creating great content for your business
Category: Small Business
The biggest frustration of content marketing
I am an enthusiastic exponent of content marketing to help build my business and personal brand. I have been doing it for years and it has been tremendously effective in doing what I set out to do. Like any tactic or strategy, it has one or two frustrations, the biggest of which is inane, ignorant,… Continue reading The biggest frustration of content marketing
Building a following-a powerful tool to build a brand or small business
Building some type of following is a tremendously effective way to build a brand or small business. Nowadays the most obvious, most easily accessible places to build a following are on the social media websites. Sites like Facebook, Instagram, YouTube, TikTok, Twitter offers the opportunity. It is up to the individual to figure out the… Continue reading Building a following-a powerful tool to build a brand or small business
Exploiting the tendency to binge watch Netflix, Amazon Prime and others
I came across a video the other day on YouTube. It was from a channel that has over 1 million subscribers and know what they are talking about. The video was about making extra-long videos for YouTube and exploiting the tendency for people nowadays to binge watch tv programmes, series etc. What a guy like… Continue reading Exploiting the tendency to binge watch Netflix, Amazon Prime and others
A common mistake most small business owners make
Many small business owners make a simple mistake when it comes to marketing. They only do it when they are stuck for clients, or their pipeline of prospects or customers is looking a bit shook. What they don’t realise is that marketing your business is something that should be built into your everyday activity. In… Continue reading A common mistake most small business owners make
Are you a solicitor or an influencer?
Last week I received an email from YouTube. It was an end of year email telling me how well my YouTube channel had performed in 2022. The data was good, a significant year of improvement for my channel which has been on the go since 2011. I shared a graphic on a few social media… Continue reading Are you a solicitor or an influencer?
The best way to learn stuff? Persevere
I wrote yesterday about my intention to change the WordPress themes on my two biggest, most important websites. It was a job I had put off for a year or more as I felt it might be a task that could get tricky and would need time and space to deal with problems that came… Continue reading The best way to learn stuff? Persevere
Changing the theme on my 2 biggest WordPress sites
There are a few days remaining in my annual leave and I still have a few little tasks I need to tackle. The most important one is to change the theme on my two biggest, most trafficked websites, BusinessAndLegal.ie and EmploymentRightsIreland.com. Both websites are of crucial importance in my business and generate an enormous number… Continue reading Changing the theme on my 2 biggest WordPress sites
Making better stories
I wrote a blog post yesterday about buying a drone. I took it out and made the first short video: just a drone shot of around our house. I like making videos and intend growing my YouTube channel as much as possible. But I have thought, too, about the business case for my drone purchase.… Continue reading Making better stories
Tweaking my marketing strategy
Every so often I review my marketing efforts and tweak strategy, if I believe it is necessary. As we approach the end of another year, I think it is a good time to carry out such a review. I do intend making some changes to what I do in 2023 versus what I have done… Continue reading Tweaking my marketing strategy