I worked hard for 10 years building these email marketing lists

I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists

This comment on Spotify warms my heart

I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart

Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing

One good thing that came from the Covid health crisis

One good thing that arose from the Covid crisis a few years ago was the introduction, and acceptance, of Zoom meetings. I am not saying it is perfect, by any means. But the convenience it has brought about has been a huge benefit to many small businesses, especially mine. I do consultations by Zoom and… Continue reading One good thing that came from the Covid health crisis

Rising costs are not the cause of small business failures

I have recently seen an attempt by various small business owners and representatives of certain industries to blame “rising costs” as the reason for small business failures. And the inevitable call for government-that is the State, the taxpayer, you and me-to do something and provide money or other reliefs for small business in certain sectors… Continue reading Rising costs are not the cause of small business failures

Starting up your own business? A great idea is not enough

I have recently met and advised two young entrepreneurs, both of whom had great ideas for a start-up business. And both businesses have great potential for scaling. As we discussed them, however, I quickly saw that the one big problem facing each of them was completely different. This was a stumbling block for each business,… Continue reading Starting up your own business? A great idea is not enough