Small Business – Terry Gorry

Good prompts for ChatGPT are invaluable

I have dipped into Artificial Intelligence (AI) in the last 3 months, or so, and find it tremendously powerful, and, more importantly, useful. I use ChatGPT on a weekly basis and hope to incorporate the power of the tool to a greater extent as 2025 progresses. If you ignore AI in your business I think… Continue reading Good prompts for ChatGPT are invaluable

What separates the great horse trainers from the rest (and what we can learn as employers)

I have always wondered about the genius of Aidan O’Brien, Willie Mullins, Gordon Elliot and other great racehorse trainers. I have always been puzzled about what separates them from the others. I think I know now. I discovered this theory in the context of employment and managing people. It dawned on me that I need… Continue reading What separates the great horse trainers from the rest (and what we can learn as employers)

Back to ground zero

I have employed many different individuals over the last 39 years and I have had a few (many) walk outs. It sets you back to a ground zero mindset, with a bunker mentality. That is probably not the best or smartest response. But there are times when you believe you have to draw a line… Continue reading Back to ground zero

Daily blogging-is it worth it in 2025?

I must consider, from time to time, whether my time spent writing on this blog is a good use of my time. Things have changed quite a good deal from a few short years ago when the written word online still had some power. Now, effective online marketing is all about video. Therefore, if one… Continue reading Daily blogging-is it worth it in 2025?

Paying for podcast episodes?

I am still considering putting certain of my content behind some type of pay wall and let people choose to access it or not. I have considered YouTube memberships on more than one occasion during the year and have pulled back. But I return again and again to the idea of creating exclusive content on… Continue reading Paying for podcast episodes?

The underrated value of communication

I have learned over the years about the value of communication and the ability to communicate well with whoever you are seeking to reach. With every year that passes I am even more convinced about the value of communication skills, especially in my profession as a solicitor. One of the constant criticisms I read and… Continue reading The underrated value of communication

What I stand for

People often give me well intentioned advice when I do a reply video on TikTok. They tell me that I am wasting my time, that you will never change his/her mind about their point of view. What the well-intentioned commenter fails to understand is I am not making the reply video to change a person’s… Continue reading What I stand for

Culture and values in brand building-I can see it now

I can see now how the culture thing, and what you stand for, works in brand building. Apple’s marketing campaigns, especially the early ones, focused on values and culture and what Apple stood for. Not what the product did or how much it cost. But what Apple stood for, and by inference, what Apple stood… Continue reading Culture and values in brand building-I can see it now

3 things I will be looking at for 2025 in my business

This is the time of year when I think about what I might change in my business in the coming year. I am always considering if there is a change or tweak I can make to my operating procedure to improve things incrementally. Over the Christmas period, away from the office, is a good time… Continue reading 3 things I will be looking at for 2025 in my business

Category: Small Business