I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists
Category: Small Business
This comment on Spotify warms my heart
I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart
How to build stronger connections
If you are a small business owner or entrepreneur who wants to build a stronger sense of connection with those you seek to serve there is an easy, powerfully effective tactic. Share a little bit of your real self with your audience. I don’t know how many times at this stage people who have come… Continue reading How to build stronger connections
Another reminder of the power of fascination in marketing
I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing
Settling into our new offices
We moved office this week and the move has gone well. We are settling in nicely to the new offices save for So, I am have changed my office to the front of the building and now I have a big plate glass window, sunlight, noise from the street, traffic, people running by, dog walking… Continue reading Settling into our new offices
One good thing that came from the Covid health crisis
One good thing that arose from the Covid crisis a few years ago was the introduction, and acceptance, of Zoom meetings. I am not saying it is perfect, by any means. But the convenience it has brought about has been a huge benefit to many small businesses, especially mine. I do consultations by Zoom and… Continue reading One good thing that came from the Covid health crisis
Our first day in our new office
Today, 19th February 2024, is our first day in our new office. It is at Unit 6, Teach Buí, Main Street, Enfield, Co. Meath. We are waiting for our new Eircode and we need to sort out teething problems with the recently installed broadband connection. But I have been involved in enough moves into and… Continue reading Our first day in our new office
Rising costs are not the cause of small business failures
I have recently seen an attempt by various small business owners and representatives of certain industries to blame “rising costs” as the reason for small business failures. And the inevitable call for government-that is the State, the taxpayer, you and me-to do something and provide money or other reliefs for small business in certain sectors… Continue reading Rising costs are not the cause of small business failures
We’re moving office this week
After over 10 years in our existing office on Main Street, Enfield we are moving across the road to a new location. The move is needed as we need some more space and we have outgrown our existing location. I am looking forward to the move and it marks a move closer to the homeplace… Continue reading We’re moving office this week
Starting up your own business? A great idea is not enough
I have recently met and advised two young entrepreneurs, both of whom had great ideas for a start-up business. And both businesses have great potential for scaling. As we discussed them, however, I quickly saw that the one big problem facing each of them was completely different. This was a stumbling block for each business,… Continue reading Starting up your own business? A great idea is not enough