Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing

One good thing that came from the Covid health crisis

One good thing that arose from the Covid crisis a few years ago was the introduction, and acceptance, of Zoom meetings. I am not saying it is perfect, by any means. But the convenience it has brought about has been a huge benefit to many small businesses, especially mine. I do consultations by Zoom and… Continue reading One good thing that came from the Covid health crisis

Rising costs are not the cause of small business failures

I have recently seen an attempt by various small business owners and representatives of certain industries to blame “rising costs” as the reason for small business failures. And the inevitable call for government-that is the State, the taxpayer, you and me-to do something and provide money or other reliefs for small business in certain sectors… Continue reading Rising costs are not the cause of small business failures

Starting up your own business? A great idea is not enough

I have recently met and advised two young entrepreneurs, both of whom had great ideas for a start-up business. And both businesses have great potential for scaling. As we discussed them, however, I quickly saw that the one big problem facing each of them was completely different. This was a stumbling block for each business,… Continue reading Starting up your own business? A great idea is not enough

Moving office

I am looking forward to moving office here in Enfield in the next couple of months. We need more space. I have reached agreement for a lease on a different premises, not far from my existing office which I have occupied here in Enfield since 2013. I am working on finalising the window signage and… Continue reading Moving office