3 things that will determine your success

I have been self employed in different industries for 38 years or so. Industries like retail, property development, investment, law. And one thing I’ve learned is there are 3 universal features or requirements common to all. Attitude, combined with communication and negotiation skills, can be applied in virtually all industries or situations, and ensure great… Continue reading 3 things that will determine your success

Book sales last month (and the quiet satisfaction)

I sold 30 books last month (April 2024). The breakdown was 20 Kindle/paperbacks and 10 audiobooks on Amazon’s Audible platform. It was just an average month with no sales promotions or advertising whatsoever. I must admit I get a good kick out consistent book sales, week in week out, for years now. I do not… Continue reading Book sales last month (and the quiet satisfaction)

They tell the others

I had a consultation last week with a lady who had been referred to us by three different people in her everyday life. Her new employer, her old employer and a business who supplies equipment to her husband’s job all recommended that she come to see us for legal advice. This type of thing can… Continue reading They tell the others

Nobody cancels

I was joking with the girls in the office yesterday and threating to introduce a new tag line into my marketing schtick. “Nobody cancels”. I overheard Josephine explaining to a girl on the phone who was seeking a consultation earlier than next week that “nobody cancels”. The main reason for this state of affairs is… Continue reading Nobody cancels

I worked hard for 10 years building these email marketing lists

I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists

This comment on Spotify warms my heart

I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart

Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing