I ended up shouting at the so-called marketing expert

I ended up shouting at the podcast episode I was listening to on my morning cycle over around Kinnegad, Clogherinkoe and back home.

The so-called expert, Mark Schaeffer, on the Social Media Marketing Podcast was talking about Social Media Marketing nowadays and how much it has changed over the last 10 or 20 years.

He was making the point that you had to choose one platform or another but could not be on all of them.

He was talking about doing a podcast episode every fortnight, or thereabouts.

And the amount of time it took to do video, podcast etc.

It made me mad because if you make video you can distribute to virtually every platform that is worth talking about.

And you have a podcast episode as a matter of course with no extra work.

Let’s see what platforms can you distribute video on:

  • Youtube
  • Facebook
  • Instagram
  • Tiktok
  • Spotify for your video cast podcast
  • Linkedin

One video on all these platforms.

And this guy was advising you would have to choose one over the other and focus on one platform.

Anyway, you can learn more about how I have built my brand and business online in my book.