The Remarkable Content Toolkit is a free report by a guy from the UK, Ian Brodie, who I have followed for a long time online. His opinion about marketing online, lead generation, business development, content marketing etc. is one of the few opinions I pay any heed to. Brodie knows his stuff, without a shadow… Continue reading An endless supply of valuable content for your business
One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy
It’s too late. In response to a video of mine on Instagram encouraging small business owners, especially service providers, to embrace the power of content marketing a commenter claimed that it was too late for that now, as all businesses had great content now, or words to that effect. This is not true. Not even… Continue reading Too late for content marketing for small service based businesses?
It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020
Every weekend I try, and generally succeed, in creating at least 2 new pieces of content. This weekend, for example, I published a video on YouTube, “Reading Between the Lines at an Employment Hearing” and published a blog post “Part Time Bus Driver Wins Reinstatement and Full Salary Retrospection”. Content marketing This is the central… Continue reading Content Marketing-a Simple, Effective Strategy