When you are starting out

I wrote a blog post yesterday about the power and effectiveness of referrals to grow a business like mine, called they tell the others.

This only works after a certain period of time and allows for exponential growth through a ratchet effect.

What can you do at the beginning, however? When you are just starting out?

You can use the strategy that I have employed since 2011 or thereabouts. It can be loosely described as “content marketing”.

The full strategy is set out in this book of mine which is available on Amazon.