My YouTube poll for content direction Part 2

The latest figures in my YouTube poll are as follows: Videos about law: 53% Videos about small business: 17% Vlogs: 10% Commentary/topical/political: 20% I will continue to monitor the poll results but there appears to be a clear, consistent trend to which I will have to pay close attention. Let’s wait and see for now,… Continue reading My YouTube poll for content direction Part 2

Small business marketing is about making choices about your time

When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time

The key to successful content marketing-this bird photographer gets it

I started following a guy-Simon d’Entremont- on YouTube recently, whose channel deals with photography and bird photography. The quality of his videos is of such high quality that it did not surprise me to find that he has built a community of 155,000 YouTube subscribers in a relatively short period of time. If you check… Continue reading The key to successful content marketing-this bird photographer gets it

My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon

I am trying something new on my YouTube channel today. I am going to upload an extra-long video-up to 1 hour or thereabouts-to see how it performs. And the great thing about this particular tactic is I do not have to make any new content, or only an extremely small piece of new content. What… Continue reading My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon

Making off piste videos and generating clients

I wrote a blog post last week about the remarkable ability of random things to create connection. Since then, I have had further evidence of this underrated, overlooked phenomenon. I had a consultation with an individual about the breakdown of a marriage of many decades. The individual who came to see me for advice was evidently… Continue reading Making off piste videos and generating clients

A short, vertical video experiment on YouTube

I published a short, vertical video on YouTube yesterday evening at around 9 pm. It was only about 50 seconds long and it was simply me baking sourdough bread at the weekend. There were no words, no speaking but I got a nice piece of music from the free YouTube music library. All the music… Continue reading A short, vertical video experiment on YouTube

20,000 YouTube subscribers-I have reached a milestone

I reached a milestone yesterday when I noticed I had reached 20,000 subscribers to my YouTube channel. It is hard to believe given I am a one man band and have made all the videos myself since the first in 2010 or 2011. Over the last year or so it became apparent, however, that the… Continue reading 20,000 YouTube subscribers-I have reached a milestone