Stories and storytelling-what is the point?

Stories are a way we give meaning to our activity and life. We can choose the stories we tell ourselves, and it is vitally important that we choose the right one. Take three men working on a construction site laying blocks. One guy says he is a blocklayer. One guy says he is building a… Continue reading Stories and storytelling-what is the point?

Storytelling-the final part in the communication jigsaw

The final part in the jigsaw of superb communication is storytelling. Remember, communication starts with a paradigm shift of recognising that communication is not about what you want to say, but about what your audience, no matter how large or small, needs to hear. To ascertain what they need to hear you engage in active,… Continue reading Storytelling-the final part in the communication jigsaw

The power of story in creating great content for your business

A guy left a comment on my YouTube channel yesterday as follows: ”These are the best vlogs on YouTube”. The video he was commenting on was “I crash my drone twice on the same day”. I don’t, for a minute, think that my vlogs are the best on YouTube, or anything like it. But I… Continue reading The power of story in creating great content for your business

Crashing my drone and recognising the story opportunity

I wrote a few short weeks ago about buying a drone. I then published a video on my YouTube channel covering the same topic. But no sooner had I hit the publish button when I crashed and lost the drone in the River Boyne. I wrote about this yesterday on this blog. I was tremendously… Continue reading Crashing my drone and recognising the story opportunity

Vlogging and storytelling

I’m fascinated with this idea of making better vlogs using storytelling. Finding a story that is interesting or entertaining or which will hook and retain a viewer in one’s ordinary, everyday life. There must be a story, no matter how trivial or apparently inconsequential. And I want it to have 3 acts, as in the… Continue reading Vlogging and storytelling

The powerful tool of story in your small business marketing

I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable. At its simplest a story needs three things: a character a goal/desire obstacles You could get more specific and granular but if you only remember these three things about story… Continue reading The powerful tool of story in your small business marketing

Boris Johnson descends into the particular-a consummate communicator and storyteller

When Boris Johnson was released from hospital this week he showed how good a communicator he is by descending into the particulars. What I mean by this is that he did not merely thank the NHS for saving his life and looking after him. No, he went further and identified the two individuals, one from… Continue reading Boris Johnson descends into the particular-a consummate communicator and storyteller