Understanding the environment in which your small business operates

Instagram is a powerful social media tool for business development and growth. There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend… Continue reading Understanding the environment in which your small business operates

Instagram marketing-the different types of content required

I should reach 10,000 followers on Instagram this week. In fact, it might even happen today as I have 9,997 followers as I write this. I did a little bit of research at the weekend to try to ascertain what type of content I should be sharing in Stories, Reels, Feed, IG video as the… Continue reading Instagram marketing-the different types of content required

Smart phone or camera for Instagram stories?

The convenience of your mobile phone when it comes to creating story type content is hard to beat. Yes, creating Instagram stories with a camera will probably give you slightly better quality. But if you are trying to shoot in the moment and on the go-for example if you are visiting somewhere-whipping out the phone… Continue reading Smart phone or camera for Instagram stories?