Understanding the environment in which your small business operates

Instagram is a powerful social media tool for business development and growth.

There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend most of my marketing effort on Instagram.

The great thing about Instagram, too, is there is a number of different types of content that you can share. And if you recognise and understand this you can get a far greater return out of your marketing efforts.

There is a world of difference between Reels and Stories, from a marketing perspective, despite the fact that in each case you are posting a short, vertical video or image.

I cannot understand, quite frankly, why anyone who is serious about their business would not take the time to understand the difference between different social media platforms, and the difference within some of those platforms-for example, Instagram.

What makes this even more perplexing is the fact that all the information you need is out there online already, and it’s free. You could spend a couple of evenings on YouTube and learn all you need about a particular topic to help you grow your business.

Most small business owners don’t do this, however. They think paying a so-called expert is the better option. It’s not. You need to understand your own business and the environment in which it operates and grows.

P.S. If this is a topic that resonates with you you may be interested in my book, The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy, available on Amazon.

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