I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable.
At its simplest a story needs three things:
- a character
- a goal/desire
You could get more specific and granular but if you only remember these three things about story you will be able to weave it into the marketing of your small business in a tremendously effective way.
You may be interest in whoever has the best story wins and The Most Powerful Tool to Persuade (No, It’s Not the Data).
I will come back to this and deal with it in greater detail. But I have an early WRC hearing this morning so need to prepare.