Online Marketing – Page 13

Changing the name of my podcast-The Irish Law and Small Business Podcast

I did a little bit of research yesterday before changing the name of my podcast from “Terry Gorry Law” to “The Irish Law and Small Business Podcast”. Before I commit to promoting and marketing it I want to be satisfied with the name. I want to acquire whatever little search optimisation juice I can get… Continue reading Changing the name of my podcast-The Irish Law and Small Business Podcast

Reviving my podcast for 2022-going deep, not wide

In 2019 I started a podcast. I uploaded a number of episodes but other things in my business and life took my attention and precedence, and I neglected the podcast. I am reviving it now and hoping to grow it into something of substantial value for me, my brand and my business in 2022. You… Continue reading Reviving my podcast for 2022-going deep, not wide

I reached 14,002 YouTube subscribers yesterday

I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday

Build your own audience-don’t wait to be picked

I have no doubt that my colleagues who frequently appear in the media-on radio or TV or quoted in the newspapers-are immensely grateful for the exposure. There is no doubt it creates a great deal of credibility around them and their expertise. That cannot do any harm, especially if their target market is likely to… Continue reading Build your own audience-don’t wait to be picked

Why my chatbot Watson is back (and the surprising reason he went away for a while)

When I made a chatbot (Watson) for my websites with the IBM Watson Assistant programme in November 2018 I was stunned as to how intelligent it was, and the potential it offered. I was also stunned by the reaction from some humans. Let me explain. Watson’s intelligence is founded upon Natural Language Processing which is… Continue reading Why my chatbot Watson is back (and the surprising reason he went away for a while)

Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice

I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority are of limited value, but there are some notable exceptions. And within those exceptions you need to apply a certain personalised filter to extract value for your particular circumstances. Let me give you one example. Today I… Continue reading Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice

The power of video to connect-a stunning example on a Friday in Enfield

I was standing at the pedestrian crossing at the Johnstown Road/Main Road junction in Enfield on Friday just gone. I was waiting for the pedestrian light to turn green as I needed to get down to the post office before my next consultation. It was around 2.15 pm or thereabouts and there was a white… Continue reading The power of video to connect-a stunning example on a Friday in Enfield

My Content Marketing and Brand Building Strategy for 2020

It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020