I saw a tweet last week in which the tweeter was asking “how am I doing, is there anything you would change?” It turns out the tweeter is a barrister, and he has been tweeting decisions of legal cases for the last two years, or thereabouts, and was asking was there something else he should… Continue reading Most small businesses are wasting their time on Twitter
Tag: twitter marketing
Tweets with links versus tweets without
I have been wondering for a long time about the best content for me to share on Twitter. I have done a great deal of research on the topic and read all kinds of opinions from so called experts and those less obviously expert. One common finding I arrived at appeared to be the greater… Continue reading Tweets with links versus tweets without
My Twitter experiment-part 2
I carried out an experiment on Twitter last week, as I intended. I posted a tweet thread every day for the 7 days. I wanted to see how such threads would perform in terms of engagement, impressions, and new followers. There was an appreciable increase in impressions and engagement, especially for the first tweet in… Continue reading My Twitter experiment-part 2
Twitter and its role in your small business marketing
The furore in the last week about Elon Musk’s takeover of Twitter has prompted some further thought by me on the role it may play in the marketing makeup of any small business. For a long time, I have seriously doubted that it can be a significant player in marketing my business, and I suspect… Continue reading Twitter and its role in your small business marketing
The problem with Twitter for content marketers
If you are a small business owner, and/or you are a content marketer, you will find using Twitter a frustrating experience. The problem with Twitter from a content marketer’s perspective can be illustrated by the screenshot below. You will see two tweets that I sent. Both were sent 22 hours ago, as you can see… Continue reading The problem with Twitter for content marketers
Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time
As a person I would always have been cautious. By this I mean I would be sceptical of most things I would be told or hear unless there was sound evidence or data to support the assertion. Once that is present, however, I have no problem accepting the proposition. I am not a man for… Continue reading Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time