The problem with Twitter for content marketers

If you are a small business owner, and/or you are a content marketer, you will find using Twitter a frustrating experience. The problem with Twitter from a content marketer’s perspective can be illustrated by the screenshot below. You will see two tweets that I sent. Both were sent 22 hours ago, as you can see… Continue reading The problem with Twitter for content marketers

Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time

As a person I would always have been cautious. By this I mean I would be sceptical of most things I would be told or hear unless there was sound evidence or data to support the assertion. Once that is present, however, I have no problem accepting the proposition. I am not a man for… Continue reading Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time