A radically different Twitter strategy

I am going to embark upon a radically different Twitter strategy from today. It is an experiment to see what the outcome will be based on posting on Twitter without links in the first Tweet. In other words, I will post a text-based Tweet with no external link or a thread-long or short-with any link… Continue reading A radically different Twitter strategy

Drinking the Twitter Kool-Aid

I still find it hard to believe the number of businesses generally, and small ones in particular, who appear to have swallowed the Twitter Kool-Aid when it comes to promoting their business online. In the legal space I see big firms with significant marketing resources focusing an inordinate and disproportionate amount of time (and money)… Continue reading Drinking the Twitter Kool-Aid

Most small businesses are wasting their time on Twitter

I saw a tweet last week in which the tweeter was asking “how am I doing, is there anything you would change?” It turns out the tweeter is a barrister, and he has been tweeting decisions of legal cases for the last two years, or thereabouts, and was asking was there something else he should… Continue reading Most small businesses are wasting their time on Twitter

Twitter and its role in your small business marketing

The furore in the last week about Elon Musk’s takeover of Twitter has prompted some further thought by me on the role it may play in the marketing makeup of any small business. For a long time, I have seriously doubted that it can be a significant player in marketing my business, and I suspect… Continue reading Twitter and its role in your small business marketing

The problem with Twitter for content marketers

If you are a small business owner, and/or you are a content marketer, you will find using Twitter a frustrating experience. The problem with Twitter from a content marketer’s perspective can be illustrated by the screenshot below. You will see two tweets that I sent. Both were sent 22 hours ago, as you can see… Continue reading The problem with Twitter for content marketers