I used to care about Twitter, and how many followers I had, impressions per post, likes, mentions etc. Now? I could not care less. It has little or no value for me and, I suspect, most small business owners. The game has moved on significantly in the last few years and has changed. TikTok, Instagram,… Continue reading I used to care about Twitter/X
Tag: Twitter
The key to growth on Twitter
After a good deal of research from a number of different sources over a good period of time I have come to the conclusion that growth on Twitter is based not on the content you share but the degree to which you engage and reply to other conversations on the platform. In the early stages… Continue reading The key to growth on Twitter
My Twitter experiment
The jury is still out regarding my Twitter experiment of posting only Tweets without outbound links in the last week. The results are mixed. To be clear, I posted mainly threads, some as long as 10 tweets/posts. No primary posts with links, although I did post a link in some of the reply (or later)… Continue reading My Twitter experiment
A radically different Twitter strategy
I am going to embark upon a radically different Twitter strategy from today. It is an experiment to see what the outcome will be based on posting on Twitter without links in the first Tweet. In other words, I will post a text-based Tweet with no external link or a thread-long or short-with any link… Continue reading A radically different Twitter strategy
Twitter reach
I have notice lately that the reach of my Tweets on Twitter seems to have reduced significantly. I read an updated e-book on the topic yesterday and my observation was confirmed by the author of the book who states that Tweets with external links have been hit hard with recent changes in the Twitter algorithm.… Continue reading Twitter reach
Digital landlords and tenants (sharecroppers)
Elon Musk has proved once again, if any proof were needed, the disastrous strategy of relying on other’s platforms to build your brand or business. Whether it is Elon Musk at Twitter or Mark Zuckerberg at Facebook or anyplace else for that matter you are entirely at their mercy and their whim if you decide… Continue reading Digital landlords and tenants (sharecroppers)
Tweet impressions down?
I have always been fascinated by the individuals who spend a great part of their life on Twitter, and who repeatedly, day after day, publish tweets about all manner of things. No matter what is going on in the world, these individuals can usually be relied on for an opinion. Many of the opinions attract… Continue reading Tweet impressions down?
Drinking the Twitter Kool-Aid
I still find it hard to believe the number of businesses generally, and small ones in particular, who appear to have swallowed the Twitter Kool-Aid when it comes to promoting their business online. In the legal space I see big firms with significant marketing resources focusing an inordinate and disproportionate amount of time (and money)… Continue reading Drinking the Twitter Kool-Aid
Most small businesses are wasting their time on Twitter
I saw a tweet last week in which the tweeter was asking “how am I doing, is there anything you would change?” It turns out the tweeter is a barrister, and he has been tweeting decisions of legal cases for the last two years, or thereabouts, and was asking was there something else he should… Continue reading Most small businesses are wasting their time on Twitter
Tweets with links versus tweets without
I have been wondering for a long time about the best content for me to share on Twitter. I have done a great deal of research on the topic and read all kinds of opinions from so called experts and those less obviously expert. One common finding I arrived at appeared to be the greater… Continue reading Tweets with links versus tweets without