Tweet impressions down?

I have always been fascinated by the individuals who spend a great part of their life on Twitter, and who repeatedly, day after day, publish tweets about all manner of things.

No matter what is going on in the world, these individuals can usually be relied on for an opinion. Many of the opinions attract wildly different reactions: some in favour, some vehemently against.

But the act of spending so much time on a daily basis has always prompted questions in my mind as to their lives, personalities, and so forth.

Now I note that one of these individuals has noticed that Elon Musk has reduced the number of impressions a Tweet will receive as Musk wants people to pay for the blue tick and a doubling (by all accounts) of impressions by “getting verified”.

And the regular tweeter, the person who I have described above, is doubting his/her future on the platform, such is the reduction in impressions.

Well, it’s Elon’s platform and he can do what he likes with it.

Building your brand on someone else’s platform has always been an ill-advised, losing strategy.