Facebook never ceases to amaze me as a place to promote my business and brand.
The number of Facebook users who engage with what I post on the platform, including commenting on and sharing my posts, is remarkable.
If you compare it to Twitter, for example, there is no comparison. Facebook wins hands down.
Yet if you were to believe many online experts and self-appointed marketers you would spend most of your time on Twitter as opposed to Facebook.
This would be a huge mistake. Facebook may be seen as a platform whose best days are behind it but that is far from the truth.
If you want to grow your business, your brand or raise your profile Facebook will give you an exponentially better return than Twitter. No matter what any social media ‘guru’ tells you.
If you want to learn about my strategy for building my business online it is all set out in my book which is available on Amazon.