The power of podcast in 2024

The Two Johnnies, who along with a slew of other radio ‘personalities’ who have recently announced they were leaving RTE 2FM, were interviewed by Brendan O’Connor last weekend. O’Connor was trying to extract the reason(s) why they were leaving. And they explained they had a lot going on, a lot on their plate, and were… Continue reading The power of podcast in 2024

Here, I made this

“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this

Is your podcast or TikTok account best?

I published a video yesterday about the value of making a podcast for a small business owner, and I referred to my own podcast, The Irish Law and Small Business Podcast, in the video. A commenter asked me which was better for me and my business, my podcast or my TikTok account where I currently… Continue reading Is your podcast or TikTok account best?

Audio only podcasts?

I am pleasantly surprised by how well my audio only podcast, the Irish Law and Small Business Podcast, is doing on YouTube podcasts. When you think about it, however, you quickly realise that the type of video I make-the “talking head” type video-is ideal for audio only podcast episodes. It is not as if you… Continue reading Audio only podcasts?

Podcast growth one idea/observation/nugget at a time

I was in two minds a few weeks ago about having my podcast, the Irish Law and Small Business Podcast, on YouTube as an audio only podcast. But it is working out well and I am getting satisfactory listening figures and new subscribers from YouTube. The podcast is growing tremendously on Spotify, too, as I… Continue reading Podcast growth one idea/observation/nugget at a time

Podcasts on YouTube

Did you know that YouTube have got into podcasting in the last year or two? And not just video podcasts, but regular audio podcasts. I submit the RSS feed from my podcast, “The Irish Law and Small Business Podcast”, from Spotify/Anchor to YouTube. The results have been pleasantly surprising. Because YouTube seems to be finding… Continue reading Podcasts on YouTube

Podcasting versus blogging-which should you choose in 2024?

I saw a short video yesterday by Neil Patel, a man whose expertise in online marketing is not surpassed by many. He has been a strong advocate and champion of content marketing and blogging for years. But in the video yesterday he was advising that you should now start a podcast as opposed to a… Continue reading Podcasting versus blogging-which should you choose in 2024?

Video podcasting-a significant advantage over purely audio podcasts

The growth of video podcasting is a significant feature in my attempt to grow my podcast, the Irish Law and Small Business Podcast. I discovered, whilst watching a couple of short videos on my mobile phone at Brindisi airport, that video podcasting gives an enormous advantage over the traditional audio podcast for two reasons: The… Continue reading Video podcasting-a significant advantage over purely audio podcasts

Starting and running a successful podcast

Researching podcasting this week has led me to conclude that there is no one way to create and run a successful podcast. Finding your own voice is of vital importance. And the length of episode varies widely from the long Joe Rogan podcasts to much shorter ones which can be successful in their own way.… Continue reading Starting and running a successful podcast

My podcast is growing nicely and deserves more care and attention

My podcast, The Irish Law and Small Business Podcast, is growing nicely and deserves more attention and effort than I have given it to date. Originally, the idea was to simply strip out the audio files from my videos and use those files for the podcast. I have used nothing else. Yet they are being… Continue reading My podcast is growing nicely and deserves more care and attention