Podcasting versus blogging-which should you choose in 2024?

I saw a short video yesterday by Neil Patel, a man whose expertise in online marketing is not surpassed by many.

He has been a strong advocate and champion of content marketing and blogging for years.

But in the video yesterday he was advising that you should now start a podcast as opposed to a blog if you are trying to promote your business online.

The reason is simple and based on the data that he shared in his short video. Podcasting is far less competitive than blogging.

He gave the figures for the number of blogs in the world versus the number of podcasts and compared these figures with the world’s population.

And the numbers are compelling: podcasting is far less competitive and crowded.

If you want to learn how I have built my brand, and business, online since 2011 my book will explain it in plain English. You can pick it up on Amazon.co.uk here.