Here, I made this

“Here, I made this. You might find it useful”.

This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009.

That is still my philosophy today. Why should I change a winning formula?

For example, today I have 843 followers on Spotify for my podcast, The Irish Law and Small Business Podcast. On the 8th January I had 743 followers.

The growth of this podcast is not down to its technical proficiency, not down to its production values, not down to the scintillating guests I have on (I don’t have guests).

It’s growing because what I publish listeners find useful. And they come back for more and follow/subscribe.

My strategy, since 2009, is set out in this book.