The power of podcast in 2024

The Two Johnnies, who along with a slew of other radio ‘personalities’ who have recently announced they were leaving RTE 2FM, were interviewed by Brendan O’Connor last weekend. O’Connor was trying to extract the reason(s) why they were leaving. And they explained they had a lot going on, a lot on their plate, and were… Continue reading The power of podcast in 2024

Here, I made this

“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this

Spotify Wrapped for Podcasters-some pleasant surprises

I check in on Spotify every morning to see the latest analytics for my podcast, the Irish Law and Small Business Podcast. Spotify had created a “Wrapped for Podcasters” short video containing some statistics about the performance of my podcast in 2023. They were pleasantly surprising and contained facts which I never would have thought… Continue reading Spotify Wrapped for Podcasters-some pleasant surprises

293 daily plays on Spotify yesterday

I check the analytics for my podcast, The Irish Law and Small Business Podcast, on Spotify every morning. (I don’t check iTunes, however). This morning I noticed I had the highest number of daily plays since I put the podcast on Spotify: 293 plays on 30th October 2023. This number obviously excludes plays of episodes… Continue reading 293 daily plays on Spotify yesterday

Video podcasting-a significant advantage over purely audio podcasts

The growth of video podcasting is a significant feature in my attempt to grow my podcast, the Irish Law and Small Business Podcast. I discovered, whilst watching a couple of short videos on my mobile phone at Brindisi airport, that video podcasting gives an enormous advantage over the traditional audio podcast for two reasons: The… Continue reading Video podcasting-a significant advantage over purely audio podcasts

The Irish Law and Small Business Podcast-available on iTunes and Spotify

My podcast, the Irish Law and Small Business Podcast, covers all aspects of Irish law and small business and entrepreneurship. The episodes relate to property law, buying property, wills, small business, starting and running a business, personal injuries, employment law and other, commercial property leases, the Help to Buy scheme, the Enoch Burke dispute, debt… Continue reading The Irish Law and Small Business Podcast-available on iTunes and Spotify

Building out my podcast, The Irish Law and Small Business Podcast

I am having fun at the moment building out my podcast, The Irish Law and Small Podcast. I am not doing it because I need to. I am doing it because When I say that I already have all the material I am referring to the audio files from my YouTube videos which comprise the… Continue reading Building out my podcast, The Irish Law and Small Business Podcast

Email or podcast?

I am constantly mulling over and thinking about the areas of marketing in which I should concentrate my time and attention. I am trying to develop my podcast, the Irish law and small business podcast, and intend giving it more serious attention in the future. But I have neglected my email marketing and feel bad… Continue reading Email or podcast?

The real value of history

I am enjoying an excellent BBC podcast at the moment called “History Extra Podcast”. There is a tremendously wide range of historical topics covered and the experts who are interviewed about their particular area of expertise are genuine experts. One thing that strikes me is the degree to which the victor in any conflict gets… Continue reading The real value of history