I still have not figured out the best way to integrate my desire to write every day with my overall marketing and brand building goals. One of the difficulties is the contradiction between writing every day on this blog, which I have done for well over a year now, and my failure to write to… Continue reading Daily writing and my email lists-how to integrate
Tag: email marketing
Email or podcast?
I am constantly mulling over and thinking about the areas of marketing in which I should concentrate my time and attention. I am trying to develop my podcast, the Irish law and small business podcast, and intend giving it more serious attention in the future. But I have neglected my email marketing and feel bad… Continue reading Email or podcast?
It took me years to build this valuable asset in my business and I don’t even use it
I have an asset in my business, one I have been building for years, and I do not use it. I am in two minds as to whether I should or not and whether I need the hassle of the little bit of extra work involved to utilise the asset or not. It is my… Continue reading It took me years to build this valuable asset in my business and I don’t even use it
Email marketing-doing it in a different way
I have always been a massive proponent of email marketing. But only when it is done the right way. The starting point for doing email marketing “the right way” is to obtain the consent of a subscriber. Your emails must be sought and anticipated, or at least tolerated. Being tolerated is the absolute minimum. Ideally,… Continue reading Email marketing-doing it in a different way
Email marketing revisited
I am a strong advocate for email marketing as an effective way of marketing a small business. But I am dismayed by what I see passing for “email marketing” from a huge number of small businesses. The flagrant breach of the law in relation to adding email addresses to data bases, refusing or neglecting to… Continue reading Email marketing revisited
How Email Has Become a Problem in My Business
Email has played a central role in the development of my business as a solicitor. But it has now become a real problem, a problem I must deal with on a daily basis; and I mean all 7 days in the week. Maybe you are experiencing the same stress and demands being placed on you… Continue reading How Email Has Become a Problem in My Business
Employee #30 at Facebook, Facebook Advertising, and Email Subscribers for $.34
He was the 30th employee at Facebook when it started up. He was directly involved in the creation of the Facebook advertising platform. And he is almost certainly a multi-millionaire. He is the founder of AppSumo, Sumo, and King Sumo and a leading light in the business world dispensing advice for startups and entrepreneurs. His… Continue reading Employee #30 at Facebook, Facebook Advertising, and Email Subscribers for $.34