Email marketing-doing it in a different way

I have always been a massive proponent of email marketing. But only when it is done the right way. The starting point for doing email marketing “the right way” is to obtain the consent of a subscriber. Your emails must be sought and anticipated, or at least tolerated. Being tolerated is the absolute minimum. Ideally,… Continue reading Email marketing-doing it in a different way

Email marketing revisited

I am a strong advocate for email marketing as an effective way of marketing a small business. But I am dismayed by what I see passing for “email marketing” from a huge number of small businesses. The flagrant breach of the law in relation to adding email addresses to data bases, refusing or neglecting to… Continue reading Email marketing revisited

Employee #30 at Facebook, Facebook Advertising, and Email Subscribers for $.34

He was the 30th employee at Facebook when it started up. He was directly involved in the creation of the Facebook advertising platform. And he is almost certainly a multi-millionaire. He is the founder of AppSumo, Sumo, and King Sumo and a leading light in the business world dispensing advice for startups and entrepreneurs. His… Continue reading Employee #30 at Facebook, Facebook Advertising, and Email Subscribers for $.34