Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor.

She is from a place a long way from Ireland with a different alphabet and language.

We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the end and stuffing them into a shopping bag.

And she said, “I watch your videos on YouTube, I love your baking video. I bake bread, too”.

The power of connection through fascination, by showing and sharing a bit of yourself as a person (not just a lawyer) was once again made manifest.

You might be interested in my book about online marketing and how I built my brand and business through digital marketing over the last 10 years or so. You can check it out here.