Category: Digital Marketing

Social media marketing for your small business-beware social media vanity metrics

I am rethinking my approach to social media marketing and the amount of time I spend on it. Since the beginning of the year I have been looking at ways to cut it back. I have wondered about the effect that this might have on my business. Twitter is a good case in point. Even… Continue reading Social media marketing for your small business-beware social media vanity metrics

Why I chose Anchor for my podcast

I recently revived my podcast and gave it a new name: The Irish Law and Small Business Podcast. I had originally started a podcast in 2019 and uploaded a few episodes to SoundCloud. I got too busy at other things, however, and let it lapse. Towards the end of 2021 I decided to give it… Continue reading Why I chose Anchor for my podcast

A year-end review of my YouTube analytics

I am carrying out a year end review of my marketing efforts with a view to tweaking and optimising for 2022. One of the pillars of my marketing is my YouTube channel and the videos I make. I need to ensure that I am spending my time making videos about the topics and issues which… Continue reading A year-end review of my YouTube analytics

My First YouTube Live Stream for 9 Months

I did my first YouTube Live Stream for 9 months yesterday. It went well and I had good engagement from viewers and subscribers. These YouTube live streams provide a lot of benefits for my business and brand. They are popular and have an evergreen aspect that makes doing them worthwhile When I say they have… Continue reading My First YouTube Live Stream for 9 Months

Short form video and more efficient small business marketing

I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently.      Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing

Why creating Instagram Reels and TikToks can be a valuable exercise

I was interested to read a comment on a LinkedIn post of mine from Martin Durack BL. He was commenting on a post of mine concerning the Revenue Commissioners pursuing a taxpayer in the High Court. My blog post had been about the Revenue Commissioners being penalised in the High Court for “throwing the kitchen… Continue reading Why creating Instagram Reels and TikToks can be a valuable exercise

Tweaking my online marketing for 2022

Coming towards the end of 2021-today is the 17th of December 2021-I intend carrying out an audit of my digital marketing activity. The growth of TikTok and Instagram reels is one reason with a question mark over the effectiveness of Facebook. What to do with Twitter, and the time I spend lining up Tweets in… Continue reading Tweaking my online marketing for 2022

Changing the name of my podcast-The Irish Law and Small Business Podcast

I did a little bit of research yesterday before changing the name of my podcast from “Terry Gorry Law” to “The Irish Law and Small Business Podcast”. Before I commit to promoting and marketing it I want to be satisfied with the name. I want to acquire whatever little search optimisation juice I can get… Continue reading Changing the name of my podcast-The Irish Law and Small Business Podcast

Reviving my podcast for 2022-going deep, not wide

In 2019 I started a podcast. I uploaded a number of episodes but other things in my business and life took my attention and precedence, and I neglected the podcast. I am reviving it now and hoping to grow it into something of substantial value for me, my brand and my business in 2022. You… Continue reading Reviving my podcast for 2022-going deep, not wide