Category: Digital Marketing

Video marketing-the vital importance continues to grow

I have been lucky enough to get stuck into video marketing at an early stage in the growth of my business. I uploaded my first YouTube video to my YouTube channel on St. Patrick’s Day 2011. That’s over 10 years ago. It is inevitable the quality of the videos would improve over the next 10… Continue reading Video marketing-the vital importance continues to grow

I made my 1st TikTok and the stats are amazing

I uploaded my first TikTok on Tuesday this week and the viewing figures are stunning. Today, Friday, as I write this the short video I uploaded about getting the gift of a site and the tax considerations has had over 82,000 views. Take a look at the image below. That is in one week! It… Continue reading I made my 1st TikTok and the stats are amazing

The powerful tool of story in your small business marketing

I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable. At its simplest a story needs three things: a character a goal/desire obstacles You could get more specific and granular but if you only remember these three things about story… Continue reading The powerful tool of story in your small business marketing

I reached 14,002 YouTube subscribers yesterday

I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday

Soft launching my online shares course

I am engaged, at the moment, in what I understand is a “soft launch” of my online shares course, “Investing in Shares for Maximum Returns“. The way that I use social media in my business and personal branding makes the use of a soft launch the ideal way to go from my perspective. I do… Continue reading Soft launching my online shares course

Build your own audience-don’t wait to be picked

I have no doubt that my colleagues who frequently appear in the media-on radio or TV or quoted in the newspapers-are immensely grateful for the exposure. There is no doubt it creates a great deal of credibility around them and their expertise. That cannot do any harm, especially if their target market is likely to… Continue reading Build your own audience-don’t wait to be picked

Doing Social Media Marketing Efficiently and Effectively

I have been doing my own social media marketing since I started my solicitor’s practice in 2011, or thereabouts. That was the year I qualified as a solicitor, too. I have learned a lot over the next 10 years. One of the things that has been my focus in developing my social media presence has… Continue reading Doing Social Media Marketing Efficiently and Effectively

Why I won’t be starting a podcast

Podcasts and podcasting are all the rage nowadays. But I won’t be starting one, even though I have been requested to do so by subscribers to my YouTube channel. One of the big advantages of podcasting is the ease with which you can set one up. At a minimum you could actually create one with… Continue reading Why I won’t be starting a podcast

Avoid the familiar mistake of seeking perfection in your marketing

I read an update on LinkedIn the other day from a small business owner who has evidently embraced video marketing as part of her marketing strategy. This is a first, crucially important step which I am repeatedly banging on about and encouraging on this blog, on my YouTube channel, on my Instagram, and anywhere else… Continue reading Avoid the familiar mistake of seeking perfection in your marketing