Category: Digital Marketing

The curse of knowledge, and the great opportunity that presents itself

I was contacted by a client of mine recently who was interested in buying a retail unit for his professional practice. He was confused about what was actually being offered for sale, however, and asked me a number of questions about it. The questions appeared to me to be stupid questions. As far as I… Continue reading The curse of knowledge, and the great opportunity that presents itself

Ignoring the phenomenon of TikTok would be a massive mistake for any small business owner

It has taken me over 10 years to get to 15,000 subscribers on my YouTube channel. But it has only taken 3 months to gain over 19,000 fans/followers on TikTok. Yes, the quality of engagement and support between the different platforms is different. The fans/subscribers on YouTube are probably more committed and supportive of me… Continue reading Ignoring the phenomenon of TikTok would be a massive mistake for any small business owner

Reducing my social media activity-a secret fantasy

Sometimes I am tempted to quit social media altogether. It would be a huge change for me. And perhaps an act of self-immolation from the perspective of my business, my solicitor’s practice. Or would my websites and blogs, together with my YouTube channel, continue to sustain and aid with the growth of my practice? There… Continue reading Reducing my social media activity-a secret fantasy

Monitoring and tweaking my social media marketing time and effort

I spend a great deal of time on social media marketing. I have it baked into my daily schedule and the first 25 minutes of my working time each day is spent on marketing on social media. That’s 7 days each week. For this reason, I keep a close eye on the effectiveness of the… Continue reading Monitoring and tweaking my social media marketing time and effort

TikTok early mover advantage

Since I uploaded my first few short videos around Christmastime 2021 I have been astounded by the growth of my TikTok channel. The numbers of likes, comments, new fans/followers I have seen has been amazing. And now with the opportunity to upload 10 minute videos the opportunity for a guy like me is mindboggling. When… Continue reading TikTok early mover advantage

YouTube shorts and short form vertical video

I started uploading some YouTube shorts a few weeks ago. A YouTube short is a video that is shot in vertical format and is 60 seconds or less in length. YouTube, I had been reading online, were pushing shorts and Instagram were pushing Reels because they were concerned about the growth of TikTok. Since I… Continue reading YouTube shorts and short form vertical video

A video company came to my office yesterday

A video company came to my office yesterday to interview me. Spicy Dog Media is creating a series of videos for their YouTube channel-Getinourhome-dealing with all aspects of buying or building a house in Ireland. They are interviewing a number of so-called experts who might be involved in the process. For example, an architect, finance… Continue reading A video company came to my office yesterday

2,000,000 views on my YouTube channel

2,000,000 views. I was chuffed to receive notification from YouTube that my little YouTube channel had now reached a milestone of 2 million views of my videos. When I started the channel back in 2011, I never thought about 2 million views, or any other milestone like that. It has been easily one of the… Continue reading 2,000,000 views on my YouTube channel