Every weekend I try, and generally succeed, in creating at least 2 new pieces of content. This weekend, for example, I published a video on YouTube, “Reading Between the Lines at an Employment Hearing” and published a blog post “Part Time Bus Driver Wins Reinstatement and Full Salary Retrospection”. Content marketing This is the central… Continue reading Content Marketing-a Simple, Effective Strategy
Category: Digital Marketing
Building Your Tribe (There’s One for Everyone)
I stumbled across a YouTube channel over the weekend and it proved, if any proof were needed, that there is a market or tribe for almost everyone. The guy was a mature man, I would estimate in his 60s, and the channel started out as a guide to men’s grooming, hair, and so on as… Continue reading Building Your Tribe (There’s One for Everyone)
Drip by Drip (the Army of Cost Effective Workers)
I uploaded a video to YouTube yesterday which is almost certainly of interest to only a small group of people. The video is called “The Powers, Duties and Role of Executors in Irish law”. To the person who finds themselves burdened with the job of executor for the estate of a loved one who has… Continue reading Drip by Drip (the Army of Cost Effective Workers)
2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online
I got a great deal of quiet satisfaction this week from reaching my 2,000th subscriber to my YouTube channel. I uploaded my first video in March 2011 and it took from then until the third quarter of 2018 to grow my subscriber base to 1,000. But it only took a couple of months to add… Continue reading 2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online
Where Have All the Gatekeepers Gone?
Not too long ago if you wanted to write and publish a book you had to get a publisher. The publisher, if he approved, would get your book into the bookshop. He was the gatekeeper. Now? You don’t need a publisher because you can do it yourself with Amazon. Here’s my Amazon author page, for… Continue reading Where Have All the Gatekeepers Gone?
YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?
If you are not using YouTube advertising for your business you are missing a great opportunity. It is incredibly cost effective and I am getting video views for all my campaigns at 1 cent per view and, for some, much less than that. For example my “Residential Property” campaign has delivered 1,491 views over the… Continue reading YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?