Category: Social Media Marketing

The 2 most important tools in the development of my business

I was just thinking this morning about the two most important tools in the growth of my solicitor’s practice since I qualified and started my practice in 2011. I cannot separate them because there is an element of chicken and egg about them. But the two most instrumental tools or spheres of activity have been… Continue reading The 2 most important tools in the development of my business

TikTok early mover advantage

Since I uploaded my first few short videos around Christmastime 2021 I have been astounded by the growth of my TikTok channel. The numbers of likes, comments, new fans/followers I have seen has been amazing. And now with the opportunity to upload 10 minute videos the opportunity for a guy like me is mindboggling. When… Continue reading TikTok early mover advantage

Social media marketing for your small business-beware social media vanity metrics

I am rethinking my approach to social media marketing and the amount of time I spend on it. Since the beginning of the year I have been looking at ways to cut it back. I have wondered about the effect that this might have on my business. Twitter is a good case in point. Even… Continue reading Social media marketing for your small business-beware social media vanity metrics

The pressure of social media marketing-avoid this understandable mistake

Nobody is a greater, more active user, and advocate, of social media as a powerful tool in the marketing toolbox of a small business owner than I am. But the sheer number of social media platforms available to avail of can lead to enormous time pressure and a type of anxiety which can only be… Continue reading The pressure of social media marketing-avoid this understandable mistake

Short form video and more efficient small business marketing

I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently.      Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing

Tweaking my online marketing for 2022

Coming towards the end of 2021-today is the 17th of December 2021-I intend carrying out an audit of my digital marketing activity. The growth of TikTok and Instagram reels is one reason with a question mark over the effectiveness of Facebook. What to do with Twitter, and the time I spend lining up Tweets in… Continue reading Tweaking my online marketing for 2022

I made my 1st TikTok and the stats are amazing

I uploaded my first TikTok on Tuesday this week and the viewing figures are stunning. Today, Friday, as I write this the short video I uploaded about getting the gift of a site and the tax considerations has had over 82,000 views. Take a look at the image below. That is in one week! It… Continue reading I made my 1st TikTok and the stats are amazing

I reached 14,002 YouTube subscribers yesterday

I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday

Doing Social Media Marketing Efficiently and Effectively

I have been doing my own social media marketing since I started my solicitor’s practice in 2011, or thereabouts. That was the year I qualified as a solicitor, too. I have learned a lot over the next 10 years. One of the things that has been my focus in developing my social media presence has… Continue reading Doing Social Media Marketing Efficiently and Effectively