Category: Social Media Marketing

Niches, sub niches in the legal profession and social media marketing

The solicitor’s profession covers such a wide range of activity that I am convinced you could make a fine living from specialising in any number of small niches, provided you know how to do social media marketing. From employment law to family to criminal to wills and trusts to property to adverse possession to personal… Continue reading Niches, sub niches in the legal profession and social media marketing

Deleting comments-no apology

My videos on YouTube, TikTok, Facebook and elsewhere generate a huge amount of comments. Most of the comments are genuine insofar as they are an expression of opinion on the topic I have covered in the video. Whether the opinions agree with mine or not, I don’t care, quite frankly. However, a small minority of… Continue reading Deleting comments-no apology

This platform is growing quietly and working hard for me and my business

Up to recently the average number of plays per episode of my podcast, the Irish Law and Small Business Podcast, on Spotify alone was 81 plays per episode. When you consider that I have published 466 episodes to date the figure of 81 plays per episode is pretty good. But now the average number of… Continue reading This platform is growing quietly and working hard for me and my business

I reached 50,000 followers on TikTok yesterday

I reached 50,000 followers on TikTok yesterday. Of all the social media platforms on which I maintain a presence TikTok has been the most explosive in terms of growth. In fact, I think it is the most recent social media site on which I opened an account. I have got quite a lot of business… Continue reading I reached 50,000 followers on TikTok yesterday

Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing

My YouTube poll for content direction Part 2

The latest figures in my YouTube poll are as follows: Videos about law: 53% Videos about small business: 17% Vlogs: 10% Commentary/topical/political: 20% I will continue to monitor the poll results but there appears to be a clear, consistent trend to which I will have to pay close attention. Let’s wait and see for now,… Continue reading My YouTube poll for content direction Part 2