Maximising efficiency in marketing your small business and brand

I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand

Combining two interests: baking and photography

I baked some sourdough bread with black and green olives this morning. Look at the photographs below. It turned out well and I am looking forward to getting stuck into the bread when it cools down. Taking photographs of bread that I bake allows me to combine two interests of mine: baking and photography. I… Continue reading Combining two interests: baking and photography

Storytelling with images

I like the idea of telling stories with images. Let me explain. I have had an on/off relationship with learning how to take decent photographs. This started when I first started online marketing and the need to take an acceptable, professional profile image of myself. Then, when I started messing about on the Instagram platform… Continue reading Storytelling with images