I have a decent following on TikTok-over 33,000 followers/fans. I publish my videos on the platform as part of my overall video distribution strategy but do not make anything specifically for TikTok. I do not answer questions, either, as there are far too many. Most people would probably give a lot of money for the… Continue reading The ability of TikTok, and video, to create connection
Tag: digital marketing
The true test of your social media marketing
One of the most powerful ways of using the social media platforms to promote your brand or business is to get other users to share your stuff. A bit like a relay race. You don’t do this by creating poor, valueless, entertainment free videos or blog posts. You do it by creating quality, useful content… Continue reading The true test of your social media marketing
One disadvantage of an active content marketing strategy
One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy
I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views
I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views, 1,421 likes, 221 comments, and 182 shares. By any metric that is an excellent return on the piece of content. It is a video about a judge threatening to jail a father over his failure to pay child… Continue reading I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views
Maximising efficiency in marketing your small business and brand
I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand
Building a valuable online asset such as a YouTube channel
I receive a lot of requests from YouTube commenters to make videos about particular topics. Some of the requests are so precise and specific that it is clear they want me to make a video which is of interest to them and their situation but will probably not have much wider interest. I don’t bother… Continue reading Building a valuable online asset such as a YouTube channel
The 2 most important tools in the development of my business
I was just thinking this morning about the two most important tools in the growth of my solicitor’s practice since I qualified and started my practice in 2011. I cannot separate them because there is an element of chicken and egg about them. But the two most instrumental tools or spheres of activity have been… Continue reading The 2 most important tools in the development of my business
I reached 14,002 YouTube subscribers yesterday
I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday
Soft launching my online shares course
I am engaged, at the moment, in what I understand is a “soft launch” of my online shares course, “Investing in Shares for Maximum Returns“. The way that I use social media in my business and personal branding makes the use of a soft launch the ideal way to go from my perspective. I do… Continue reading Soft launching my online shares course
Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice
I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority are of limited value, but there are some notable exceptions. And within those exceptions you need to apply a certain personalised filter to extract value for your particular circumstances. Let me give you one example. Today I… Continue reading Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice