One of the most important tasks I carry out on a daily basis in relation to my solicitor’s practice is what I call “content distribution”. I have made so much content-blog posts and videos-over the last ten years or so that I am never stuck for something to share online and I have a daily… Continue reading Content distribution-my important daily task
Category: Online Marketing
A useful tool to draw out small minds
I posted a short video on TikTok a few days ago and in it I was wearing a particularly bright, unusual tie. I have been surprised by the number of comments about the tie, some of which are complimentary but many of which contain a hidden criticism. The criticism is “how dare you wear such… Continue reading A useful tool to draw out small minds
Two overlooked channels to promote your small business
If you have a small business like mine, you will come across all types of advice as to how to market your business and brand online. You will find, too, that the advice tends to reflect what is popular, hot, ‘blowing up’, at a given point in time. The inevitable consequence of this trend is… Continue reading Two overlooked channels to promote your small business
Drinking the Twitter Kool-Aid
I still find it hard to believe the number of businesses generally, and small ones in particular, who appear to have swallowed the Twitter Kool-Aid when it comes to promoting their business online. In the legal space I see big firms with significant marketing resources focusing an inordinate and disproportionate amount of time (and money)… Continue reading Drinking the Twitter Kool-Aid
Effective communications for solicitors and lawyers
I saw one of those promotional tweets on Twitter earlier this week. It was a gentleman announcing the launch of his new book. It got my attention because the new book was about effective communication for lawyers or solicitors and, if memory serves me right and I could be wrong, he was an academic in… Continue reading Effective communications for solicitors and lawyers
Declining the gatekeepers’ call
I would imagine that the chap who contacted me last week to go a national radio station was surprised when I declined his invitation. But it did not suit me, notice was too short, and I do not place the same importance on once powerful media outlets as most people do. I have my own… Continue reading Declining the gatekeepers’ call
The key to successful content marketing-this bird photographer gets it
I started following a guy-Simon d’Entremont- on YouTube recently, whose channel deals with photography and bird photography. The quality of his videos is of such high quality that it did not surprise me to find that he has built a community of 155,000 YouTube subscribers in a relatively short period of time. If you check… Continue reading The key to successful content marketing-this bird photographer gets it
The ability of TikTok, and video, to create connection
I have a decent following on TikTok-over 33,000 followers/fans. I publish my videos on the platform as part of my overall video distribution strategy but do not make anything specifically for TikTok. I do not answer questions, either, as there are far too many. Most people would probably give a lot of money for the… Continue reading The ability of TikTok, and video, to create connection
Gelato on Shop Street and the power of online
I was slurping on an ice cream last night outside Gino’s Gelato shop on Shop Street in Galway when a guy came up to me and said, in a loud voice, “Terry Gorry”, and extended his hand to shake. I did not know him but feared I should, so I responded in a friendly fashion… Continue reading Gelato on Shop Street and the power of online
Missing the social media opportunity
The vast majority of small businesses fail, in my view, to properly exploit the power of social media to promote their business and brand. The simplest, most effective way is to use video. Video can be shared on most social media sites in one way or another. And you can bang out a new video,… Continue reading Missing the social media opportunity