I went for my daily cycle last Saturday and intended it would be a longer one than usual, given the fact that I had more time at the weekend. I went to Kinnegad, and from there into Edenderry and home from there. But I did a bike vlog experiment, which you can take a look… Continue reading Bike vlog and a weekly video show?
Category: Online Marketing
A radically different Twitter strategy
I am going to embark upon a radically different Twitter strategy from today. It is an experiment to see what the outcome will be based on posting on Twitter without links in the first Tweet. In other words, I will post a text-based Tweet with no external link or a thread-long or short-with any link… Continue reading A radically different Twitter strategy
Daily writing and my email lists-how to integrate
I still have not figured out the best way to integrate my desire to write every day with my overall marketing and brand building goals. One of the difficulties is the contradiction between writing every day on this blog, which I have done for well over a year now, and my failure to write to… Continue reading Daily writing and my email lists-how to integrate
One piece of content
It takes me, on average, 5 minutes to make a video. The video will be about some legal principle, case, or issue. Or it might be some observation I can offer about starting or running a business. Or it might even be on some political topic such as the criminal Donald J. Trump. Anyway, that… Continue reading One piece of content
Email or podcast?
I am constantly mulling over and thinking about the areas of marketing in which I should concentrate my time and attention. I am trying to develop my podcast, the Irish law and small business podcast, and intend giving it more serious attention in the future. But I have neglected my email marketing and feel bad… Continue reading Email or podcast?
Being misunderstood is still worthwhile
It’s only when you put something into the world expressing an opinion or making an argument that you realise how others can misunderstand what you are saying. Often this misunderstanding is born out of a particular view of the world or section of society and a rush to attribute the opposite view to you. Or… Continue reading Being misunderstood is still worthwhile
An underused tactic to build a tribe
The temptation if you are trying to generate queries and clients online is to try to appeal to the broadest range of people possible. This is a mistake. You cannot be all things to all people. If you appeal to everyone you appeal to no-one. An underused tactic is not to worry about everyone when… Continue reading An underused tactic to build a tribe
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos. It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera. I would make it… Continue reading If I was starting my solicitor’s practice now
Facebook beats Instagram like a rented mule
Over the last few months, I have discovered, and written about, how powerful and influential Facebook remains for anyone trying to promote their business or brand. Facebook is significantly underrated and overlooked because it is not new or recent or perceived as hot. But the fact of the matter is Facebook is still one of… Continue reading Facebook beats Instagram like a rented mule
The engagement on this Facebook post (after only 24 hours) is remarkable
I shared a video on Facebook yesterday about Pepper Finance being granted a repossession order in respect of 3 houses from borrowers who were unable to repay all their loans. The video has now (24 hours later) 603 likes, 102 comments, and has been shared by Facebook users 43 times. 24 hours later. This is… Continue reading The engagement on this Facebook post (after only 24 hours) is remarkable