Category: Online Marketing

Facebook is still tremendously relevant for small businesses

The engagement on Facebook, if you are posting the right stuff as a small business owner, is remarkable. It is still a powerhouse if you want to build an audience for your business. There is no comparison with Twitter, for example, which is a complete waste of time for most businesses. Yet certain digital and… Continue reading Facebook is still tremendously relevant for small businesses

The hubris and overconfidence of commenters on my TikTok account

It can be fascinating and frustrating to read many of the comments on my TikTok account when I publish a video. So many commenters appear to be so sure and so confident about the wildest misconceptions that you would fear for them. Perhaps they are supremely confident online in their comments on legal issues or… Continue reading The hubris and overconfidence of commenters on my TikTok account

Small business marketing is about making choices about your time

When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time

Video podcasting-a significant advantage over purely audio podcasts

The growth of video podcasting is a significant feature in my attempt to grow my podcast, the Irish Law and Small Business Podcast. I discovered, whilst watching a couple of short videos on my mobile phone at Brindisi airport, that video podcasting gives an enormous advantage over the traditional audio podcast for two reasons: The… Continue reading Video podcasting-a significant advantage over purely audio podcasts

I posted this on TikTok and the stats are remarkable

I posted a short, vertical video yesterday on TikTok. This is the video. It took a minute to make whilst I was sitting in a café in Ostuni, Puglia, Italy. It now has 52,000 views and it is only half a day later. That is some return for one minute’s work and the video was… Continue reading I posted this on TikTok and the stats are remarkable

Starting and running a successful podcast

Researching podcasting this week has led me to conclude that there is no one way to create and run a successful podcast. Finding your own voice is of vital importance. And the length of episode varies widely from the long Joe Rogan podcasts to much shorter ones which can be successful in their own way.… Continue reading Starting and running a successful podcast

The key to growth on Twitter

After a good deal of research from a number of different sources over a good period of time I have come to the conclusion that growth on Twitter is based not on the content you share but the degree to which you engage and reply to other conversations on the platform. In the early stages… Continue reading The key to growth on Twitter

My podcast is growing nicely and deserves more care and attention

My podcast, The Irish Law and Small Business Podcast, is growing nicely and deserves more attention and effort than I have given it to date. Originally, the idea was to simply strip out the audio files from my videos and use those files for the podcast. I have used nothing else. Yet they are being… Continue reading My podcast is growing nicely and deserves more care and attention