The principle of small improvements and creating momentum

I have spent some time over the Christmas break learning more about editing videos. And it has been time well spent because I have picked up a couple of little things which will improve the quality of my videos and the amount of time a viewer will spend watching them. This is key for the… Continue reading The principle of small improvements and creating momentum

Getting dragged down by asinine, uninformed comments

I publish a large amount of video content on various social media channels. Video marketing plays a central role in the marketing of my business and my own brand (being a sole trader/sole practitioner). Much of my content generates a great deal of comment, which is great as I want my stuff to generate engagement… Continue reading Getting dragged down by asinine, uninformed comments

My YouTube poll for content direction Part 2

The latest figures in my YouTube poll are as follows: Videos about law: 53% Videos about small business: 17% Vlogs: 10% Commentary/topical/political: 20% I will continue to monitor the poll results but there appears to be a clear, consistent trend to which I will have to pay close attention. Let’s wait and see for now,… Continue reading My YouTube poll for content direction Part 2

TikTok reply videos-a sneaking suspicion

I have a sneaking suspicion that reply videos on TikTok perform better than any other type of video you might upload. A TikTok reply video is simply a short video replying to some comment on a previous video on your page. My rough, unscientific data and observation leads me to believe that TikTok treats these… Continue reading TikTok reply videos-a sneaking suspicion